Pricing Strategy Director

The posting, as Asana wrote it

Pricing Strategy Director

The Monetization Strategy team drives Asana’s pricing/packaging strategy and execution, helping our customers get more value out of our offerings and capturing a fair share of that value. We work cross functionally to deliver impactful offerings for team productivity and collaboration. We’re helping to define the Work Management category and inventing new ways for teams to work more efficiently together and see the larger purpose behind their work. Our team works directly with Product/Engineering, Sales/Support, Customer Research, Marketing, Data Science, Finance and Operations to deliver valuable offerings to our customers. You’ll take part in every type of product work here – from strategy to product to process improvements – conceptualizing, launching, and iterating on Asana itself for millions of teams around the world.

As the Pricing Strategy Director, you’ll play an instrumental role in building and executing Asana’s product monetization strategy. Reporting to the Head of Pricing and Packaging, you will partner closely with Product, Sales/GTM, Marketing, Finance and operational leaders to launch and optimize our monetization strategy to drive sustainable revenue growth and deliver an exceptional customer experience.

This role can be based in our San Francisco, New York, Chicago or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• With a focus on 1-2 business lines, drive the launch and optimization of our offerings: packaging, pricing model, price levels, and discount strategy. Ensure it aligns with business objectives and strategies.
• Maintain an informed perspective on the business by examining operating metrics, customer data, and market trends to spot potential monetization opportunities.
• Identify opportunities to drive impact in short term (1Q) and long term (1-3 yrs), develop strategies to seize those opportunities, and drive decision making and organizational alignment.
• Design and execute detailed customer, product, competitor, and financial analyses to support the strategic recommendations.
• Collaborate cross-functionally (Product, Sales/CS, Finance, Operations) to create pricing and packaging recommendations, and confidently present these findings to the executive team (GMs, c-level, including CEO).
• Orchestrate operational plan to implement monetization strategies, partnering closely with IT/Operations, Finance, Sales Enablement, and Deal Desk.
• Participate in determining pricing KPIs. Track, monitor, and report on the effectiveness of implemented pricing and packaging changes as well as health of the business.

About you

• 8+ ye

[…]
tal compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

#LI-Hybrid
About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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