Head of Brand

The posting, as AvePoint wrote it

Position overview

The Head of Brand is an executive leader accountable for defining, governing, and evolving AvePoint’s brand to drive differentiation, trust, and preference as the company scales toward $1B ARR. You will own brand positioning, narrative, and visual identity; serve as the final decision-maker for all brand expressions; build and lead a high-performing brand organization; own the brand budget and agency ecosystem; and advise the executive leadership team (ELT) on brand strategy, tradeoffs, and long-term equity. This is a role for a leader who can transform brand from a support function into a measurable engine of commercial growth.

Core Functions

• Brand Strategy & Identity Leadership: Own and set AvePoint’s enterprise brand positioning, story, and visual identity system.
• Brand Governance & Decision Rights: Serve as the final decision-maker and guardian for all major brand expressions, campaigns, and guidelines.
• Brand Campaign Strategy & Activation: Translate strategy into high-ambition brand platforms, moments, and experiential activations.
• Brand Reputation & Advocacy Programs: Drive awareness, sentiment, preference, and customer advocacy programs (e.g., third-party review leadership).
• Brand Measurement & Business Impact: Own brand health tracking and the progressive KPI framework, connecting brand to commercial outcomes.
• Organization & Budget Leadership: Build, scale, and lead the brand organization and manage the brand budget and agency ecosystem.

Key Responsibilities

Brand Strategy & Identity

• Set, define, and continually refine AvePoint’s brand positioning, narrative framework (messaging pillars, tagline, value propositions), and visual identity so it resonates with enterprise and mid-market audiences.
• Act as chief brand architect, ensuring the brand conveys AvePoint’s unique value (unified data security, resilience, and AI governance) in an authentic, differentiated way.
• Own brand architecture across the master brand, product suites, sub-brands (e.g., Elements, Torsion), and campaign brands.

Governance & Decision Rights

• Serve as the final decision-maker and guardian for all brand expressions, with authority to approve, veto, or revise major brand assets and campaigns — from global campaign themes to product naming.
• Own and enforce brand guidelines, partnering with design and content leads to guide corrections, and set brand guardrails, decision rights, and approval workflows that balance speed with consistency.

Campaign & Activation

• Lead flagship, high-ambition brand platforms (e.g., the “mission control for data protection” platform) and experiential activations at key industry events that create category conversation.
• Identify and own signature “brand moments” annually — major research studies, cultural partnerships, and sponsorships — to amplify the company’s profile.

Content & Creative Oversight

• Guide the creation of brand-level content — thought leadership, annual report

[…]
tiated brand and category narrative.

• Executive-level narrative and influence across the ELT and board.
• Cross-functional governance and decision-making — strong judgment in setting brand guardrails and approvals.
• Campaign and brand activation leadership — translating strategy into high-impact brand moments and platforms.
• Brand measurement and business acumen — connecting brand health to commercial outcomes.
• Organizational leadership — building, scaling, and developing teams and agency ecosystems.

Key Stakeholders

Executive Leadership Team (CEO, CRO/CMO) • Content & Editorial leadership • Communications & PR leadership • Growth & Demand Generation leadership • Product Marketing • Creative & Design • Agency & partner ecosystem

Why This Role Exists

• Creates single, accountable executive ownership of the brand.
• Drives differentiation in a crowded category.
• Establishes brand as a growth lever — not a support function.
• Enables scale without dilution through governance and decision rights.
• Builds a measurable path from brand → preference → pipeline → revenue.

The anticipated base salary range for this position is $265,000 - $329,000. In addition, this role is eligible for a performance bonus, equity awards, and a comprehensive benefits package. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions—apply even if your expectations fall outside the range.
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