Sr. Director, Analyst Relations

The posting, as AvePoint wrote it

Overview

AvePoint is seeking a strategic and results-oriented Senior Director of Analyst Relations to lead and evolve our global analyst relations program. This role will define and execute a multi-year strategy that strengths AvePoint's position with leading industry analysts, advances our presence in flagship research such as Gartner Magic Quadrants, Forrester Waves, and Omdia -Canalys Leadership Matrices, and translates analyst insights into meaningful business impact. Working closely with executive leadership, Product, Marketing, Sales, and Communications, the Senior Director will build trusted analyst relationships, shape market perception, influence category positioning, and ensure analyst validation is leveraged across go-to-market initiatives to support brand growth, customer confidence, and revenue outcomes.

Key Responsibilities

Analyst Strategy & Program Leadership

• Define and execute AvePoint's multi-year analyst relations strategy and roadmap, prioritizing engagements based on category importance, revenue impact, and competitive positioning
• Build and manage a structured AR program architecture — including tiered analyst segmentation, engagement cadences, briefing frameworks, and annual planning cycles aligned to product launches, earnings, and GTM priorities
• Set clear AR goals and KPIs that connect analyst engagement to business outcomes: category positioning improvement, research inclusion, analyst sentiment shifts, and GTM activation metrics
• Partner with the VP, Content & Communications on AR's role in the broader Content & Communications strategy, ensuring AR intelligence informs content narrative, PR messaging, and brand positioning
• Manage the AR budget including analyst firm subscriptions, advisory services, event sponsorships, and research investments

Mar quee Research Advancement

• Lead AvePoint's strategy and execution for marquee analyst evaluations — Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes , and equivalent — across priority categories including data protection, data resilience, data governance, and AI-driven platforms
• Personally own high-stakes evaluation submissions, coordinating cross-functional teams on positioning strategy, customer references, product demonstrations, and analyst Q&A preparation
• Develop long-cycle advancement plans for each priority evaluation, identifying the specific capability gaps, messaging shifts, and analyst relationship investments needed to improve AvePoint's position over 2– 3 year evaluation cycles
• Coordinate with Product Management and Product Marketing to ensure analyst feedback is translated into roadmap priorities and competitive positioning adjustments
• Ensure evaluation submissions reflect AvePoint's evolving platform narrative — particularly the shift from point product to unified Confidence Platform positioning

Analyst Relationship Building & Advocacy

• Build durable, trust-based relationships with top-tier analysts at Gartner,

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Qualifications

• 10–12+ years of experience in analyst relations, product marketing, or competitive intelligence — with at least 5 years in a dedicated AR leadership role
• Direct, hands-on experience leading Gartner MQ, Forrester Wave, or equivalent evaluation cycles from strategy through submission and post-evaluation advancement planning
• Established relationships with analysts at Gartner, Forrester, IDC, Canalys, and/or Omdia in relevant categories (data protection, backup/recovery, data governance, information security, SaaS management)
• Experience managing or building an AR team of 2–4 professionals
• Strong executive-facing communication skills with experience preparing C-level leaders for analyst interactions
• Experience in B2B SaaS, enterprise software, data management, cybersecurity, or adjacent technology categories
• Bachelor's degree in marketing, communications, business, or a related field — or equivalent professional experience; MBA or advanced degree is a plus

Benefits we offer

• Competitive market-based compensation (salary + yearly bonus)
• Career progression and internal mobility opportunities across our global footprint in North America, EMEA, and APAC
• Unlimited PTO

The Salary Range for this role is $220,000 - $290,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions—apply even if your expectations fall outside the range.
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