Business Development Representative

The posting, as Betterment wrote it

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office, with no required office days during the summer and winter holidays).

About the role

We’re hiring ambitious, tech-savvy Business Development Representatives to join our team driving top-of-funnel growth across Betterment’s retirement business. You’ll focus on one of two areas:

• Direct 401(k): build pipeline with small and mid-sized businesses looking to launch or switch their 401(k) plan.
• Retirement Advisor: build pipeline with financial advisors and RIAs looking to offer or improve 401(k) plans for their business-owner clients.

In each of these roles, you'll own outbound prospecting at the top of the sales funnel — an activity-heavy role where you'll identify, engage, and qualify prospects before handing off warm opportunities to Account Executives. You're a self-starter who's comfortable with high call/email volume, quick to learn a technical product, and motivated by hitting (and beating) targets.

Candidates will be considered for the team(s) whose current hiring needs best match their background and interests; the specific team will be confirmed during the interview process.

This role is based out of our NYC office. Below we've reflected the base salary range for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

• New York City: $60,000-$65,000

This job may also be eligible for variable compensation in the form of commission.

A day in the life

Core Responsibilities (All Teams)

• Generate new opportunities using outbound tactics (email sequences, cold calling, LinkedIn, etc) to assist the sales process at the top of the funnel.
• Identifying, targeting and nurturing potential outbound opportunities by creating new target lists and always being one step ahead of trends.
• Understanding the need of prospects and communicating them clearly to Account Executives.
• Clearly articulating Betterment’s Advised value proposition and products to prospects in specific verticals.
• Meet and exceed meeting set and pipeline goals.
• Ensure effective and consistent use of Salesforce & other prospecting tools.
• Provide “voice of the prospect and industry” to marketing and product management to drive roadmaps.
• We are a close knit team - we work hard, collaborate to get things done and celebrate our wins!

Direct 401(k) BDR

• Prospect small and mid-sized businesses that are launching a f

[…]
ending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.

On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.

Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us!

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.