Sr. Manager, Channel Partnerships

The posting, as Betterment wrote it

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office, with no required office days during the summer and winter holidays).

About the role

The Senior Manager, Channel Partnerships role will be vital in executing our partnerships go-to-market motion focused on co-selling and referral partners for our Betterment at Work business line. This role will own a partnership’s channel and be responsible for acquisition, contracting, onboarding, and enablement. The role will collaborate deeply with sales leadership, marketing, RevOps, legal and finance.

This role is based in NYC. Below, we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to experience and performance. The range listed is just one component of Betterment’s total compensation package for employees.

• New York City: $135,000 - $160,000

This job may also be eligible for variable compensation in the form of commission and an incentive bonus.

A day in the life

• Source, negotiate, and sign new channel partners in priority verticals for Betterment at Work.
• Build joint go-to-market plans with each partner, team mapping, referral paths, rep incentives, and success metrics.
• Lead partner activation after signature by coordinating onboarding, training, launch materials, and internal handoffs.
• Work directly with partner leaders and frontline reps to drive introductions, co-selling activity, and qualified pipeline.
• Manage partner pipeline, forecasts, and activity in Salesforce, and report progress, risks, and results to leadership.
• Support strategic deals by aligning pricing, approvals, and cross-functional execution with Sales, Marketing, RevOps, Legal, Finance, Product, and Compliance.
• Identify what is and is not working across the channel, and adjust messaging, enablement, and partner focus accordingly.
• Bring voice-of-partner and market feedback into the business to inform roadmap, positioning, and channel strategy.

What we’re looking for

• 3–7+ years of experience in partnerships, channel sales, business development, or strategic alliances, ideally in B2B SaaS, fintech, retirement, payroll/HCM, benefits, or adjacent financial services.
• Proven success building referral and co-selling partnerships that generate qualified pipeline and closed revenue.
• Strong commercial operator who can own the partnership lifecycle end to end, from prospecting and contracting through onboarding, enablement, and growth.
• Confident relationship builder with executive prese

[…]
ending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.

On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.

Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us!

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.