Sr. Manager, Website Operations

The posting, as Betterment wrote it

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office, with no required office days during the summer and winter holidays).

About the Role

The Website Operations team at Betterment is responsible for building and maintaining our public-facing marketing website. The team plays a critical role in ensuring content accuracy, compliance readiness, accessibility, SEO hygiene, high-quality publishing standards, and CRO testing and optimization across all lines of business.

As Sr. Manager, Website Operations , you will serve as the platform owner for our website, inclusive of the systems, governance, and experiences that span our multiple lines of business, resource center, and more. Building on our current intake process, you’ll create a scalable operating model that guides smart decisions about where to focus and how to sequence work for the greatest business impact. You’ll partner closely with Creative, Marketing, Engineering, Growth, Analytics, and Compliance to ensure those decisions reflect platform standards and team capacity while keeping the site reliable, on-brand, and aligned with business priorities. Reporting to the Director of Brand Operations, you’ll manage our Website Operations Associate and help shape the team as it grows.

This role is based out of our NYC office. Below we've reflected the base salary range for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

• New York City: $141,500 - $162,500

This job may also be eligible for variable compensation in the form of a company incentive bonus.

A Day in the Life

• Establish governance for site navigation, templates, modules, and publishing standards
• Lead development of landing pages and site experiences tied to marketing campaigns and media buys
• Partner with Product and Engineering on product integrations and interactive experiences (e.g., calculators, tools), guiding one-off or technical-debt-prone requests toward stable, reusable components
• Collaborate with Creative Operations on capacity planning to ensure web timelines align with corresponding marketing and campaign work
• Execute and implement website A/B tests and experiments, from build through QA and rollout, in collaboration with Analytics, Product Marketing, and Product
• Improve technical SEO and content discoverability, including visibility in LLM-driven and AI-assisted search (AEO)
• Provide mentorship, coachi

[…]
ending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.

On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.

Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us!

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.