Lead Product Marketing, AI Decisioning Studio

The posting, as Braze wrote it

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Why This Role, Why Now

Braze is the leading customer engagement platform, helping the world's most ambitious brands build absolutely engaging relationships with their customers. Decisioning Studio is our set of products that decide what happens next for every customer, at scale, in the moment.

This is the most technically demanding product area in Product Marketing at Braze, and one of the most strategically consequential. Decisioning sits at the intersection of our data foundation and our AI capabilities — it's the product that makes both of them mean something to a customer. It competes in the fastest-moving corner of enterprise software, against a set of players that changes every quarter, in front of buyers who range from a CMO to a staff data engineer.

This is a senior individual contributor role for someone who wants depth over breadth. You will own Decisioning Studio including positioning, messaging, marketing plans, launch motion, competitive strategy, field narrative, and you'll do it as a peer to the PMMs who carry the rest of the Braze portfolio, helping shape the overarching narrative that connects it all.

What You'll Own

• Decisioning Studio product marketing including positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative. Every decision about how this product reaches the market runs through you.
• Technical audience credibility. Own how Braze explains decisioning to data engineers, architects, platform owners, and technical evaluators. These are audiences that will not tolerate marketing that skates over how something actually works.
• Competitive strategy for decisioning and AI-driven personalization. Know this competitive set cold, and turn that knowledge into positioning that wins deals rather than positioning that describes the market.
• Your contribution to the Data & AI portfolio n

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ecisions and are involved throughout the process.

Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:

• To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.
• To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a retroactive manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com .

Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page .

Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)

Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.

To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here .

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.