Sales Operations Systems and Data Lead

The posting, as Braze wrote it

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Role Overview

The Sales Operations Data & Systems Lead architects the technical foundation and data strategy powering our global sales organization. Reporting to the Senior Manager of Sales Operations, you will eliminate seller friction by owning GTM tech stack management, building high-integrity workflows, leading continuous Salesforce data cleanup initiatives, and deploying AI-driven solutions. You will directly fuel top-of-funnel growth by designing data pipelines for sourcing and enriching new accounts. As the primary steward of our GTM technology, you will architect robust reporting frameworks to ensure the Salesforce ecosystem remains a scalable, well-governed system of record that drives revenue productivity.

Key Responsibilities

• Systems Engineering & Tech Stack Management
• Architecture: Lead the technical configuration and governance of Salesforce and the broader GTM stack (Openprise, Clay, etc.)
• Automation & AI: Architect and maintain advanced automations using AI to reduce manual work and streamline account sourcing, enrichment, and routing
• GTM Tools Management: Manage the end-to-end lifecycle of GTM tools, from vendor selection and integration to user provisioning and ticket-based troubleshooting
• Data Strategy & Governance
• Automated Data Integrity: Build scalable cleansing, deduplication, and enrichment workflows across all GTM data sources
• Governance Frameworks: Establish policies to improve data quality, governance, and cross-platform alignment
• ICP Signal Capture: Partner with Marketing and Sales to translate the Ideal Customer Profile (ICP) into technical signals to capture high-quality, actionable data for outbound teams
• Process Optimization
• Friction Reduction: Redesign Opportunity management, approval flows, and renewal/expansion handoffs to increase seller productivity
• Change Management: Lead User Acceptance Testing (UAT), document SOPs, and

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ecisions and are involved throughout the process.

Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:

• To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.
• To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a retroactive manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com .

Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page .

Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)

Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.

To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here .

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.