Sr. CRM Operations Manager

The posting, as Chime wrote it

About the role

We're hiring a Sr. CRM Operations Manager to help transform how Chime's Lifecycle Marketing & CRM team operates and scales. You'll lead our most important cross-functional CRM initiatives, connecting Lifecycle Marketing, MarTech, Engineering, and other partners to turn complex business needs into scalable systems and processes. As a strategic individual contributor, you'll influence technical roadmaps, improve operational efficiency, and help us build smarter, more automated member experiences. This isn't a daily campaign execution or engineering role—your impact will come from bringing teams together, solving complex operational challenges, and building systems that help us move faster.

In this role, you can expect to

• Lead high-impact CRM initiatives: Own complex, cross-functional programs such as platform migrations, channel integrations, and automation transformations—from early discovery through implementation and adoption.
• Connect Marketing with Product and Engineering: Translate lifecycle marketing goals into clear business requirements, data specifications, and technical priorities, helping teams align on what needs to be built and why.
• Make CRM operations more scalable: Improve campaign intake, QA standards, documentation, governance, and prioritization processes so teams can execute more efficiently and with fewer errors.
• Strengthen channel health and compliance: Partner with Legal, Compliance, Data, and channel owners to improve deliverability, consent management, frequency capping, and messaging quality.
• Drive the evolution of lifecycle automation: Help move our CRM ecosystem beyond manual, campaign-focused workflows toward automated, scalable, and intelligent member journeys.
• Influence teams and priorities: Work closely with senior stakeholders to resolve dependencies, navigate competing priorities, and drive decisions without relying on direct reporting authority.
• Deliver measurable operational impact: Establish success metrics and connect improvements in workflows, systems, and governance to efficiency, execution quality, risk reduction, and downstream business outcomes.

To thrive in this role, you have

• 8+ years of experience in CRM operations, marketing program management, or marketing technology alignment, with a track record of working in complex marketing environments.
• Demonstrated ownership of large cross-functional initiatives , taking ambiguous business problems through planning, implementation, stakeholder alignment, and successful adoption.
• Strong business-to-technical translation skills , including experience turning marketing needs into actionable requirements for Product, Engineering, and data teams.
• Deep familiarity with enterprise CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud, including how data infrastructure supports lifecycle marketing capabilities.
• Experience building scalable operating frameworks , including campaign intake, operatio

[…]
ive health, financial, and wellbeing benefits designed to support you at every stage of life.

• 🏝 Generous vacation policy and company-wide paid days off
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to family planning reimbursement
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: accommodations@chime.com .

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice .