Head of Marketing
Clera · On-site · San Francisco · $150k–$240k
Posted by Clera on their careers site · View the original posting
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Senior · asks for 5+ years
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The posting, as Clera wrote it
ABOUT THE ROLE
Own end-to-end marketing for an AI platform serving the hospitality sector. This is a hands-on leadership role spanning product marketing, brand, demand generation, and growth, with a focus on building and executing programs directly.
WHAT YOU'LL DO
- Develop positioning and messaging, and build the marketing site with solutions pages for distinct customer segments.
- Create video content, use cases, webinars, blog posts, and other materials that communicate product value.
- Analyze competitors and conduct market research to inform go-to-market strategy.
- Develop design assets and test channels such as newsletters, podcasts, and influencer partnerships.
- Plan field marketing campaigns, including events, conferences, local activations, and relationship-building dinners.
- Develop founder thought leadership across LinkedIn and other channels.
- Direct and optimize paid advertising, signup funnels, and lead-generation programs.
WHAT WE'RE LOOKING FOR
- At least 5 years of marketing experience in B2B SaaS or AI, with ownership of campaigns from positioning through execution.
- Experience marketing technical or complex products and working across product marketing, brand, growth, and demand generation.
- A track record building paid acquisition campaigns and improving conversion through funnel optimization, analytics, and A/B testing.
- Hands-on experience across inbound channels such as SEO and content, as well as outbound, events, and field marketing.
- Strong content portfolio, including examples such as blog posts, case studies, video scripts, or use case materials.
- Experience planning webinars or in-person events and running concurrent experiments at a fast-growing company.
- Ability to learn the hospitality sector quickly; prior hospitality experience is not required.
COMPENSATION & BENEFITS
Base salary is $150,000 to $240,000 annually, with 0.20% to 0.75% equity. Benefits include health insurance and a 401(k) match. Visa sponsorship is not available.
LOCATION
On-site in San Francisco, California.