Director, Lifecycle Technology & Operations

The posting, as Crunchyroll wrote it

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As the Director, Lifecycle Technology & Operations, you will lead the global operating model and technical foundation that enables Lifecycle Marketing to deliver personalized, data-driven customer experiences at scale.

You will oversee global Lifecycle Operations while serving as the primary Lifecycle business owner for our customer engagement and orchestration platform and the broader technology and data ecosystem that powers customer engagement. Today, Braze sits at the center of that ecosystem. You will define platform strategy and stewardship; journey and campaign operations; customer data and audience capabilities; personalization and decisioning; governance; automation; capacity; and partner delivery. This will build capabilities that can scale globally while supporting the needs of individual regions and markets.

Sitting at the intersection of Lifecycle Marketing, Marketing Technology, Data, Product, and Operations, this role combines ownership of the technical foundation that powers Lifecycle with leadership of the operating model that brings it to life. You will partner closely with Marketing, Martech, Product, Engineering, Data Engineering, Analytics, and regional teams, serving as the connective tissue among customer strategy, platform capabilities, data, and execution.

You will bring strong operational leadership with meaningful technical depth and experience operating at a global scale. You will help build the next stage of Lifecycle Marketing by building a high-performing global operation, shaping the Lifecycle technology roadmap, evolving our customer engagement and orchestration capabilities, diagnosing data and platform issues, and creating processes that enable global strategies to be efficiently localized across markets, languages, channels, and regulatory environments.

Core Areas of Responsibility

Lifecycle Technology & Platform Leadership

• Serve as the primary Lifecycle business owner and technical subject-matter expert for Braze and the broader Lifecycle technology ecosystem, with deep working knowledge of Braze Canvas and campaign architecture, Liquid, Catalogs, Connected Content and API integrations, segmentation, personalization, experimentation, channel configuration, and AI-enabled decisioning and orchestration capabilities; own platform strategy, governance, configuration standards, roadmap priorities, tooling, consumption, and ongoing platform health.
• Partner directly with Martech, Product, Engineering, and D

[…]
t HSA program

• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid
About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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