Senior Manager, User Acquisition – Paid Social

The posting, as Crunchyroll wrote it

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As a Senior Manager, User Acquisition – Paid Social, you will lead the strategy, execution, and optimization of paid social acquisition across multiple markets. You will own a significant area of the user-acquisition portfolio and be accountable for delivering sustainable subscriber growth, marketing efficiency, and measurable business impact.

You will operate as a senior individual contributor and subject-matter expert by translating global growth priorities into integrated, market-relevant strategies across established and emerging social platforms. You will independently address complex performance challenges, establish scalable operating practices, and influence portfolio strategy, investment allocation, and go-to-market decisions across Marketing, Creative, Product, Analytics, Finance, and regional teams.

Core Areas of Responsibility

Paid-Social Strategy and Business Ownership

• Own the paid-social user-acquisition strategy for a significant portfolio of markets, platforms, campaigns, or audience segments, aligned with broader growth and subscriber objectives and the strategic direction established by Growth Marketing leadership.
• Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms, with particular emphasis on performance-driven acquisition and conversion.
• Translate company and global growth priorities into actionable channel strategies, investment recommendations, testing roadmaps, and market-specific execution plans.
• Develop annual and quarterly portfolio plans, including strategic priorities, investment scenarios, performance targets, and key business assumptions.
• Manage performance against defined business outcomes, including subscriber acquisition, customer acquisition cost, return on advertising spend, lifetime value, conversion, retention quality, and incremental growth.
• Identify emerging opportunities, performance risks, and changing market conditions and independently recommend adjustments to strategy, investment, and execution.
• Make day-to-day portfolio and campaign investment decisions within approved budgets and escalate material changes that involve significant financial or business risk.
• Balance global consistency with regional consumer behavior, cultural considerations, platform dynamics, and local market requirements.

Performance Optimization and Measurement

• Establish scalable optimization frameworks across audience segmentation, bidding, placement

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s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Los Angeles, CA
$141,100 — $165,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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