Sr. Industry Marketing Manager, Startups

The posting, as Databricks wrote it

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We are looking for a creative, passionate and well-rounded individual to join our Digital Native and Startup marketing team to help us focus on the fastest-moving segment in tech: venture-backed startups building and scaling on AI. Our mission is to meet founders and technical teams where they are, from pre-seed to pre-IPO, with messaging, programs and community that make Databricks the obvious foundation for the companies being built right now. This is a highly collaborative strategic role that works closely with many other functions, plus the venture capital ecosystem that surrounds this segment.

As a Sr. Industry Marketing Manager at Databricks, you will guide messaging, content and GTM programs for the Startup segment. You will work with sales, partners, VCs, accelerators and our customers to build awareness, demand generation and sales enablement programs that help achieve pipeline goals. You will also build the credibility engine for this audience through founder and engineering-led content, developer channels, community programs, and startup and investor events. This role reports to the Sr. Director of Industry Solutions Marketing.

Ideal candidates will have a proven record of impact marketing to startups and developers, real technical fluency, and a working understanding of how venture-backed companies buy, adopt and expand their use of infrastructure and AI tooling. You will have a strong point of view on where this segment is going, informed by time spent with founders, investors and builders. Finally, you will have experience building strategies that resonate with a startup audience, from the first engineer evaluating a platform to the founder or CTO signing off on the spend.

The impact you will have

• Establish a startup-segment positioning and content framework used consistently across priority sales, partner, developer, field, and demand-generation programs, with adoption measured through program usage and stakeholder feedback.
• Meet or exceed agreed pipeline and consumption targets for priority startup accounts through integrated account-based, partner, venture, demand-generation, and field programs.
• Build an active venture and accelerator ecosystem that generates measurable portfolio reach, co-marketing activity, qualified opportunities, and sourced or influenced pipeline.
• Improve the conversion of startup evaluations into committed production spend by optimizing credits, trials, free-tier, and other product-led motions, measured through activation, conversion, and expansion rates.
• Increase awareness and technical credibility with startup founders, developers, and technical leaders, measured through target-audience engagement, community participation, content-assisted opportunities, and event outcomes.
• Equip go-to-market teams with startup-specific messaging, technical proof points, sales plays, and enablement that improve seller adoption and segment performance, including conversion, win rate, o

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annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here .

Zone 1 Pay Range
$163,400 — $224,750 USD

Zone 2 Pay Range
$147,100 — $202,300 USD

Zone 3 Pay Range
$139,000 — $191,050 USD

Zone 4 Pay Range
$130,700 — $179,750 USD

About Databricks

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn , X , YouTube , and Instagram .

Benefits

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here .

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.