Associate Manager, Paid Marketing, DDfB

The posting, as DoorDash wrote it

About the Team

The B2B Growth Marketing team supports DoorDash for Business, Commerce Platform, merchant acquisition, and Ads, with paid media as a key source of growth. We are a small, collaborative team that tests quickly and cares about results as much as we enjoy working together. On the DoorDash for Business side, we help offices, events, and organizations discover a better way to order catering.

About the Role

We are hiring an Associate Manager, Paid Marketing, DoorDash for Business, to run a paid media program from start to finish that accelerates catering growth. You will lead with paid search across Google, Bing, and Performance Max, then expand into Meta, TikTok, and LinkedIn, using a consumer-style performance approach with business buyers in mind. Success is measured by customer acquisition cost, cost per acquisition, lifetime value, payback, and conversion rates.

You will report into Senior Manager, Performance marketing on our B2B Growth Marketing team in our Growth Marketing organization.

You’re excited about this opportunity because you will…

• Own the profit and loss (P&L) and business outcomes of the catering paid media program, including budget, customer acquisition cost, cost per acquisition, lifetime value, and payback.
• Run paid search across Google, Bing, and Performance Max, and expand into paid social on Meta, TikTok, and LinkedIn to reach people who order food for offices and events.
• Lead a steady plan of A/B tests and experiments across ad copy, creative, landing pages, audiences, and bidding to improve conversion rates and lower acquisition costs.
• Help grow into newer markets for DoorDash for Business and increase market penetration for new products with paid marketing.
• Partner with Strategy and Operations, Analytics, Data Engineering, Web Marketing, Integrated Marketing, Brand and Creative, and Product to launch and measure campaigns.

We’re excited about you because…

• You have 4+ years of hands-on experience managing paid search (Google Ads, Microsoft Ads, Performance Max) at scale, either in-house or at an agency.
• You have run paid social campaigns on Meta, TikTok, or LinkedIn, or you are eager to build that skill quickly, and you understand how business customers buy differently from consumers.
• You are fluent in analytics, including customer acquisition cost, cost per acquisition, lifetime value, payback, and conversion rates, and you can pull your own datasets with SQL.
• You are fluent with AI tools and enjoy A/B testing and experimentation, gathering learnings and insights and implementing them along the way.
• You work well across teams, communicate clearly about results, and stay flexible when priorities change.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is local
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success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, DoorDash utilizes an automated recruitment tool called Metaview.

How it works: Metaview assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and DoorDash does not use Metaview or other AI-enabled tool in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.

Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy https://help.doordash.com/en-us/legal/article/ax-privacy-notice and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Metaview is publicly available for review at https://trust.warden-ai.com/metaview/application-review .