Manager, Consumer Performance, Affiliates

The posting, as DoorDash wrote it

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced consumer growth marketer to join our growing consumer marketing team at a pivotal and exciting time for DoorDash.

The consumer growth marketing team is focused on building and nurturing our consumer base by building a relationship with our consumer and providing them with an engaging and relevant cross-channel experience. The consumer growth marketing team at DoorDash is growing rapidly and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.

About the Role

As Consumer Paid Marketing Manager, you will own the strategy and performance for our growing affiliates program. You’ll be responsible to developing our affiliate creator initiative into a best-in-industry program, deepening our relationships with publishers, maintaining an innovative testing roadmap, and driving growth across DoorDash’s offerings. You’ll manage a team of 3-4 Associates / Senior Associates, craft a detailed affiliate strategy, and work cross-functionally to improve creator, publisher, and user experiences while scaling the program.

You’re excited about this opportunity because you will…

Own and scale a developing channel at DoorDash

• Define and execute the strategy for New Customer Acquisition, Churned Customer Resurrection, New Vertical (non-Restaurant) growth, and bring the affiliates channel into new areas for the business (e.g. Reservations).
• Lead, mentor, and develop a high-performing team of 3-4 direct reports responsible for campaign execution, creator recruitment and onboarding, commissioning strategy, measurement and tracking, and reporting
• Stay at the forefront of affiliates innovation by experimenting with new publishers, tech partners, platform features, and in-house product capabilities

We’re excited about you because…

• You have 6-8 years of experience in affiliate marketing
• Large-Scale Creator Expertise : Have managed creator affiliate programs directly, working with influencers at scale to drive business outcomes
• High Scale Budget Management : Proven track record of allocating, pacing, and optimizing annual budgets of $10M+.
• Advanced Measurement & Analytics : Strong analytical background with the ability to "get into the nitty-gritty of the data." Experience moving beyond standard ROAS by optimizing for LTV/CAC, incrementality, lift testing, and MMM.
• People Leadership : Proven experience directly managing, mentoring, and developing a high-performing team (managing 2-3+ direct reports).
• Strategic & Tactical Execution : Ability to operate both strategically (communicating high-level strategy for New Cu

[…]
success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, DoorDash utilizes an automated recruitment tool called Metaview.

How it works: Metaview assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and DoorDash does not use Metaview or other AI-enabled tool in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.

Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy https://help.doordash.com/en-us/legal/article/ax-privacy-notice and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Metaview is publicly available for review at https://trust.warden-ai.com/metaview/application-review .