Senior Manager, Retention Marketing, DashPass

The posting, as DoorDash wrote it

About the Team

The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them.

About the Role

As the Retention Marketing Lead for DashPass, you will define and evolve the membership marketing vision, translating subscriber growth and retention goals into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns across email, push, SMS, promotions, and in-app messaging. You will collaborate with all parts of the business, ensuring cohesive strategy, clear prioritization, and measurable business impact on membership growth and retention. In this role, you will sit on the Consumer Retention Marketing team with a key objective of driving incremental GOV and Paid Net Adds.

You will report into the Head of Consumer Retention Marketing on our Growth Marketing team within our Marketing organization.

You’re excited about this opportunity because you will…

• Oversee all owned channel marketing campaigns and programs across the DashPass lifecycle, ensuring a cohesive, personalized journey
• Lead the development of annual and quarterly Retention marketing plans, maximizing incremental gains to meet overarching audience-level business targets
• Manage a team of Retention Marketers, providing structure and coaching for the team to deliver against retention and engagement goals
• Oversee the testing roadmap for CRM campaigns including message/content strategy, target audience segmentation, and measurement plans
• Identify and develop means for improving personalization and relevance across the DashPass lifecycle and partner with Analytics on developing associate measurement frameworks
• Partner with cross-functional leaders (Analytics, Product, Integrated Marketing, Strategy & Operations) to identify strategic initiatives that drive operational scale and efficiency
• Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs and deliver upon overall company goals
• Partner with MarTech, Product, and Operations to continually advance CRM infrastructure, inclusive of evaluating and optimizing technical platforms and tooling, developing and actioning on new customer models, and optimizing campaign measurement practices.

We’re excited about you because you have…

• 8+ years of experience in lifecycle marketing, CRM, and/or growth marketing; with 3+ years managing high-performing teams, managing managers experience a plus
• Record of driving business results via cross-channel marketing campaigns
• Strong stakeholder management and interpersonal skills
• Hands-on experience with CRM technology including ESPs, segmentation tools, and complex data structures and system

[…]
success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, DoorDash utilizes an automated recruitment tool called Metaview.

How it works: Metaview assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and DoorDash does not use Metaview or other AI-enabled tool in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.

Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy https://help.doordash.com/en-us/legal/article/ax-privacy-notice and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Metaview is publicly available for review at https://trust.warden-ai.com/metaview/application-review .