Campaigns & Memberships Marketing Manager

The posting, as Elliptic wrote it

COMPANY DESCRIPTION

Elliptic is the leader in digital asset decisioning, we have built the most comprehensive platform for efficiently extracting crypto data and intelligence across blockchains with the greatest accuracy.

Our platform’s unrivaled uptime, scalability, depth and breadth of our data and intelligence means exacting organisations choose Elliptic for their compliance, risk management, intelligence operations and blockchain infrastructure needs.

Founded in 2013, Elliptic is headquartered in London with offices in New York, Washington D.C., Miami, San Francisco, UAE, Singapore, Hong Kong and Tokyo. To learn more, visit www.elliptic.co http://www.elliptic.co and follow us on LinkedIn https://uk.linkedin.com/company/ellipticco and X https://x.com/elliptic?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor.

WE'RE LOOKING FOR A SENIOR B2B CAMPAIGN MARKETER WHO CAN ORCHESTRATE GLOBAL, INTEGRATED CAMPAIGNS FROM STRATEGY THROUGH TO PIPELINE. YOU ALREADY RUN THE CORE MECHANICS OF CAMPAIGN DELIVERY SO WELL THAT YOUR TIME GOES INTO MAKING THE WHOLE ENGINE SMARTER. THIS IS A HANDS-ON ROLE FOR SOMEONE WHO BUILDS IN HUBSPOT THEMSELVES, USES AI TO TAKE REPEATABLE WORK OFF THE TABLE AND TREATS LAUNCH DAY AS THE START OF A CAMPAIGN, NOT THE END OF IT.

The impact you will have

Elliptic is at an inflection point, shifting from crypto compliance tool to data and AI intelligence platform. As Senior Campaigns Manager, you will orchestrate the global campaigns that tell that story and move enterprise buyers through the journey across our four core segments: financial institutions, PSPs, crypto natives and government. Working closely with the Director of Marketing, you will turn campaign strategy into programs that field marketing can localize, sales can act on and leadership can measure in pipeline. You will also turn our industry associations into a real channel into our ICPs. With strong knowledge of the US market, you will bring campaign leadership closer to our largest market and ensure every global campaign lands with US buyers.

What you will do

Campaign orchestration

• Orchestrate global integrated campaigns end to end, from plan and messaging through launch, nurture and pipeline, bringing content, creative, paid media, events, partnerships and field marketing together around one plan.
• Give field marketing everything they need to localize each campaign for their region, including messaging, assets, audiences, timelines and measurement.
• Set channel strategy based on how enterprise buyers research and buy, tailor messaging by audience and geography, and test content formats across each stage of the buying journey.
• Own what happens after launch: nurture, the hand-off to sales and volume targets through to pipeline. Optimize campaigns while they're live, not just in the post-campaign review.
• Report on campaign impact against the objectives you set, and turn what you learn into clear recommendations for the next campa

[…]
r field marketing teams on shared campaigns.

• Hands-on experience running organic social for B2B audiences, particularly on LinkedIn, and a strong grasp of content marketing.
• Excellent written communication: clear, direct and built for the channel it is on.

Bonus points for

• Experience marketing to financial institutions, payments companies or crypto businesses.
• Existing relationships with financial services or crypto associations.

What we offer you

• Hybrid working: work from almost anywhere for up to 90 days a year
• Home office budget: $650 to set up your space
• Learning & development: $1,000 a year for anything, agreed with your manager, that supports your growth
• Leave: 25 days of annual leave plus 8 US public holidays, and an extra day off for your birthday
• Parental leave: 16 weeks fully paid for eligible employees, regardless of gender or whether you become a parent by birth or adoption
• Healthcare: comprehensive medical, dental and vision cover through a range of providers (including Tufts, Kaiser, Aetna, UHC and Blue Shield of CA), with generous premium contributions for you and your dependents
• 401k: company match included
• Mental health: full access to Spill

We know Diversity and Inclusion is much deeper than just hiring, but it’s important for us to mention it here. We welcome and embrace individuals of all backgrounds and identities at Elliptic, and this is an ongoing priority for us. We know incredible people don’t all think in the same way. We want to be challenged every day. We believe our diverse team of individuals underpins this by bringing creative thinking and innovation to Elliptic every day. We are committed to creating a diverse, inclusive and equitable workplace, so we welcome applications from everyone, even if you may not think you fit all of the requirements of our roles. We foster an environment of psychological safety, where everyone feels comfortable to bring their whole self to work.