Product Marketing Lead (Contract)

The posting, as Faire wrote it

About Faire

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them.

We're looking for a senior product marketer we'd trust with any area we prioritize for 4-6 months (Dec to May. Depending on fit and business needs, the engagement could extend beyond May. You'll be the marketing owner for your product area: you set the GTM strategy, make the calls, and deliver it, working as a peer with a senior cross-functional and executive team. You find new opportunities rather than waiting to be handed them, bring approaches we haven't tried, make complex products feel simple, and influence how the product itself evolves. You move comfortably between strategy and execution, at pace, and your scope may shift during the engagement as the business’s needs change.

Set direction and own the area

• Find new opportunities in your area and lead them from concept through implementation. Set the strategy rather than executing someone else's brief.
• Own end-to-end GTM for your area, from positioning through launch and adoption, and influence the long-term GTM direction with cross-functional leaders.
• Introduce approaches not yet tried at Faire to solve open-ended problems, and influence how decisions get made across cross-functional teams.

Positioning and narrative

• Develop deep customer understanding and translate it into clear, compelling positioning
• Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.
• Build positioning from scratch and reposition existing products so they land with new or shifting audiences.
• Develop messaging narratives and personas that connect multiple products into one coherent story, driving long-term engagement and retention rather than one-off launch messaging.

GTM and adoption

• Guide

[…]
ble paid time off, plus company-wide recharge days

• Paid parental leave up to 16 weeks
• Comprehensive health coverage, with options varying by location
• Fertility and family-building benefits through Carrot, including a lifetime reimbursement allowance
• Mental health support and coaching through Modern Health
• Stipends to support your professional development, wellness, and work from home needs
• Employer-sponsored retirement plan, dependent on country of employment

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog .

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form ( https://bit.ly/faire-form)

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)