Director, Marketing Investment + Effectiveness (Remote)

The posting, as Fanatics Betting & Gaming wrote it

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles and Fanatics Live. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and shop live. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About FES Marketing

FES Marketing is the growth engine for the Fanatics ecosystem. We bring sports fans into the Fanatics App, activate them in their first days, and cross-sell them across Commerce, Collectibles and Live, so the app becomes each fan's front door to everything Fanatics. The team spans FanApp Growth (early life, referral, paid acquisition, growth investment and cross-sell), Brand Media + Partnerships, Marketing Investment + Effectiveness, and AI + Automation. Three standards apply to every role: we judge spend on blended customer acquisition cost (CAC) against the 12-month activated ecosystem margin it creates per logged-in install; we fund what we can show is incremen
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• Experience building and leading analytical or planning teams.
• Excellent executive communication, including explaining uncertainty plainly.
• Hands-on, everyday user of AI tools (e.g. Claude, ChatGPT) to work faster and better, and curious about new ways to apply them.
• Background in marketing finance, marketing science or strategy; consumer app experience a plus.
• Bachelor's degree in Economics, Finance, Statistics or a related field; advanced degree a plus.
• Passion for sports, fandom and building customer-first experiences.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

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Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range
$189,000 — $235,000 USD

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