Manager, Go-To-Market (GTM) (Remote)

The posting, as Fanatics Betting & Gaming wrote it

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Overview

Are you ready to shape the future of sports fan engagement? Fanatics is building the world’s leading digital sports platform, with the Fanatics App connecting fans to shopping, free-to-play games, collectibles and more in one destination.

The GTM Manager is responsible for bringing the Fanatics App’s value proposition to life through coordinated marketing campaigns, product launches and customer touchpoints. Working across Product, Commercial, Brand, CRM and Creative teams, this role translates business priorities and product capabilities into compelling customer messaging and integrated go-to-market plans.

You will own the day-to-day planning and execution of Fanatics App marketing programs, ensuring every launch is delivered consistently, on time and with a clear customer story. This role combines cross-functional GTM execution with product marketing responsibilities, helping customers understand what the app offers, discover new features and build ongoing engagement.

Responsibilities

• Own the Fanatics App marketing calendar, prioritizing product launches, feature updates, campaigns and key brand moments.
• Lead integrated go-to-market planning, translating business priorities and product roadmaps into coordinated launch plans, timelines and cross-functional workbacks.
• Develop customer-facing positioning and messaging that clearly communicates the app’s value proposition, product benefits and reasons to engage.
• Partner with Product and Commercial teams to understand upcoming roadmaps, target audiences and customer needs, shaping launch strategies that drive awareness, adoption and repeat usage.
• Develop campaign strategies and creative briefs to translate product stories into compelling assets and channel plans.
• Orchestrate cross

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ty to manage multiple priorities simultaneously.

• Excellent communication and stakeholder management skills, with the ability to influence across Product, Commercial and Marketing teams.
• Analytical mindset, with experience using campaign and product performance insights to improve marketing effectiveness.
• Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities.
• Passion for sports, fandom and building customer-first experiences.
• Willingness to travel for key business meetings and events.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

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Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range
$108,000 — $134,000 USD

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