Principal Product Manager — Growth, Social & Community

The posting, as Fanatics Betting & Gaming wrote it

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The Role

Fanatics is building a connected ecosystem where fans can move across Betting & Gaming, Collectibles, Live, FanApp and more, powered by a single identity, a shared loyalty system, and common product experiences.

We are looking for a senior product leader to build the social and community layer of that ecosystem. This is a growth job. One fan meets us across our products and is alone in all of them. We pay to acquire them four times and we work to keep them four times. The room to grow inside what we already own is bigger than anything more media spend or an additional vertical would get us.

Social is how we connect it. Fandom is a group activity and our products treat it as a solo one. Profiles, friends, groups, sharing, competition and status are the mechanics that bring acquisition cost down, carry a fan from one product into the next, and give people a reason to come back that isn't another push notification.

The other half of it is knowing who the fan is. We know who someone roots for, what they collect, what they've sat through as a fan. That turns a cross-sell into recognition, and it lets us answer a moment in one product with something real from another. It's a network of fans who are known and connected to each other organically.

You will own social end to end: the thesis, the roadmap, the mechanics, the growth numbers and the gamification layer that sits on top.

Why This Role Matters

Today our products are social in name only. Fans arrive alone, play alone, and leave without having met anyone. Every vertical acquires and retains its own users, discovery runs on merchandising slots rather than on what a fan's friends are doing, and identity mostly resets at every front door a user enters here. The result is separate funnels where the
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before - moderation, abuse, bad actors

Things That Make Us Lean Forward

A social product you shipped that outlived the team that built it

A graph you grew from nothing, and a clear story about how you solved cold start

Users you moved between products or business units at scale

Something you built that made people feel recognized

Something you killed because the data said to

Three social products you admire, why each loop works, and where each one breaks

Work across P&Ls where you owned the outcome but not the roadmap

Something public. A product, a repo, writing, a community you started and grew

Experience shipping social or UGC inside a regulated or high-scrutiny environment

Why You'll Love This Role

You'll build the social layer for one of the largest fan bases in sports

The vision is yours to write, and it comes with real investment behind it

Your work shows up across every Fanatics product rather than inside one of them

You'll work with strong partners across Product, Design, Engineering and Data

There is a shipping v1 to learn from and an open 2027 to define

#LI-LS2
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range
$200,000 — $230,000 USD

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