General Manager - New York City FC Team Store

The posting, as Fanatics Commerce wrote it

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the General Manager will play a critical role in contributing to business growth, elevating fan experiences, and delivering measurable impact. This role will help strengthen the fan connection, support business performance, and contribute to how we serve hundreds of millions of fans worldwide.

ROLE OVERVIEW

The General Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights. This role is responsible for the overall success of assigned retail location(s), including sales performance, profitability, fan engagement, promotional execution, special events, and day-to-day operations.

The General Manager builds, develops, and leads high-performing teams through effective coaching, talent development, and performance management while fostering a culture of accountability, inclusion, and exceptional service. This role partners cross-functionally to deliver a best-in-class fan experience and achieve business objectives.

Reporting to the Regional Director, the General Manager works a rotating full-time schedule, including days, nights, weekends, holidays, game days, and extended hours during special events as business needs require.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Fan & Customer Impact (Obsessed with Fans)

• Champions an inclusive workplace where diversity, equity, and individual differences are valued and leveraged to achieve business goals.
• Sets and maintains the highest standards of fan experience, ensuring every interaction reflects the Fanatics brand and strengthens fan loyalty.
• Leverages customer feedback, business insights, and market trends to continuously enhance the fan experience and drive engagement.

Ownership & Execution (Determined & Relentless Mindset)

• Develops and presents business strategies and performance updates to Retail Leadership, Team Partners, and cross-functional business partners, providing insights on sales performance, operational efficiency, inventory productivity, and fan feedback.
• Drives operational excellence by developing and executing strategic pl

[…]
ly 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com .

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset

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