Video Strategist

The posting, as Figma wrote it

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Video is one of the most powerful ways we bring the Figma brand to life, and we are building the function to match that ambition. As a Video Strategist, you will define what video does for this brand and build the operation that delivers it: the strategy, the franchises people come back for, the production model behind them, and eventually the team that runs it all. You will sit within Brand Marketing and partner closely with design, creative, comms, product marketing, community, and advocacy to turn complex product and customer stories into work people want to watch and share.

This is a rare combination. Figma is a beloved brand with a creative community that already wants to hear from us, and a video function that is still yours to build.

This is a full time role based in San Francisco or New York hub, or remotely in the United States.

What you’ll do at Figma

• Set the strategy: Define the role video plays across brand, social, editorial, product launch, community, and event moments. Own the format architecture and the prioritization framework that decides what we make and what we pass on
• Build franchises: Create and run a portfolio of recurring video programs that compound audience over time, alongside the campaign and launch work. Own the development pipeline for new formats and the call to renew, evolve, or retire a series
• Build the engine: Decide what we produce in-house, what goes to agencies and directors, and what we source from creators, with the economics behind each. Own the video budget and vendor relationships, and build the standards we are missing today around briefing, review, rights, and asset reuse
• Lead the craft: Set and hold the quality bar for video made anywhere under the Figma brand. Write and approve briefs, run creative reviews, and enable cross-functional teams producing their own video with guardrails and coaching rather than gatekeeping
• Measure what matters: Partner with our Brand Marketing Technologist to define what good looks like for each format and franchise, instrument it, and report it in a way that changes what we make next
• Grow the team: Lead, hire, and develop the video team and the external bench, and make the case for the resourcing the strategy requires

We'd love to hear from you if you have

• 10+ years across video, brand storytelling, editorial, content strategy, or production leadership, including several years leading a video function or team
• A track record creating and running recurring video franc

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sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status , or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com . These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice .

Application limits: To help candidates focus on the opportunities most relevant to their skills and experience, Figma limits the number and frequency of applications. These limits apply to all roles:

• Candidates may submit up to 5 applications during any rolling 30-day period.
• Candidates may not reapply to the same role while an application is active or within 90 days of receiving a rejection.

Once the applicable days has passed, candidates are welcome to apply again.