Dealer Marketing Manager

The posting, as Harbinger Motors wrote it

About Harbinger

Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation.

The Role

Harbinger goes to market through a growing network of commercial vehicle dealers. As Dealer Marketing Manager, you'll turn Harbinger's national strategy into strong local-market execution — the primary marketing partner for our dealer network, helping dealers build practical plans, launch campaigns, generate qualified demand, and deliver a consistent customer experience.

Reporting to the Senior Marketing Manager and working closely with Sales, you'll build Harbinger's dealer marketing program from the playbook up: enablement toolkits, co-op/MDF programs, localized campaigns, and clean lead flow. You'll turn complex incentive programs (HVIP, Sourcewell, FEAP) into dealer-ready sales tools. The role requires equal strength in relationship management, field execution, and performance analysis.

What you'll own

• Dealer marketing strategy: Translate national priorities, product launches, promotions, and brand campaigns into quarterly and annual plans for dealer groups and local markets.
• Dealer relationships: Build trusted relationships with dealer principals, GMs, and sales/marketing leaders; serve as their primary marketing point of contact.
• Local activation: Plan and support retail campaigns, open houses, product launches, test-drive events, roadshows, community partnerships, and fleet/customer clinics.
• Campaign toolkits: Develop turnkey dealer assets — messaging, paid/organic digital, email, social, signage, POS materials, landing pages, event kits, and sales enablement.
• Co-op / MDF governance: Manage dealer marketing funds, eligibility rules, approvals, claims, documentation, budget tracking, and ROI; improve utilization without weakening controls.
• Brand & legal compliance: Ensure local activity follows brand standards, product claims, pricing rules, required disclosures, and approved creative; run regular audits and correct gaps quickly.
• Incentives packaging: Translate federal, state, and local incentive programs (HVIP, Sourcewell, FEAP) into clear, dealer-ready sales tools.
• Lead & retail performance: Track traffic, leads, appointments, test drives, conversion, sales contribution, and cost efficiency in CRM (HubSpot); recommend actions by dealer/market.
• Dealer enablement: Create training, office hours, planning templates, communications, and best-practice sharing that make it easier for dealers to execute well.
• Market feedback: Bring dealer, customer, and competitor insight back to HQ to improve campaigns, offers, processes, and future market plans.

What success looks like in the first 12 months

• Eve

[…]
ications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Harbinger may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Harbinger may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our HR, legal, and finance teams, and the team(s) with the position(s) for which you are applying; (ii) Harbinger affiliates; and (iii) Harbinger’s service providers, including providers of background checks, staffing services, and cloud services.

Harbinger may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services. Any unsolicited resumes or candidate profiles submitted in response to our job posting shall be considered the property of Harbinger and are not subject to payment of referral or placement fees if any such candidate is later hired by Harbinger unless you have a signed written agreement in place with us which covers the applicable job posting.