Senior Creative Director, Brand Experience, Toys & Games

The posting, as Hasbro wrote it

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

About the Team

In a world where every interaction matters, the Global Creative Team crafts brand experiences that resonate across audiences and channels, fueling a lifetime of play. We turn every touchpoint, physical or digital, into a chance to spark wonder, build desire and drive business outcomes for our portfolio of iconic brands.

We operate as one global creative team, united by a shared vision, diverse perspectives and a belief that the best ideas can’t be confined by org charts or geographic borders. Our multi-disciplinary creative teams are driven by unbridled curiosity, bravery and an innate drive to figure it out.

Job Overview

We are seeking a Sr. Creative Director, Brand Experience to lead the creative vision, development and stewardship of Hasbro’s iconic portfolio of toy and game brands across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games. This leader will shape how our brands show up in the world; building distinctive creative platforms and identities that connect with consumers, stand out in culture and drive commercial impact.

Leading our front-end Brand Experience organization, you will set the creative vision for the portfolio and build the teams, standards and tools needed to bring that vision to life globally. You’ll partner closely with Brand Marketing, Product Design & Development, Commercial, Licensing and our Global Creative Studio to connect brand strategy to execution across every consumer touchpoint. The mandate is simple: build brands that cut through the noise and move with culture.

Location and Work Arrangement

Hybrid: This role is based at our Boston, Massachusetts office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do

• Set the creative vision for our toys and board games portfolio. Translating business, brand and commercial strategies into distinctive creative platforms that can scale globally.
• Own brand creative strategy across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games, ensuring each brand has a differentiated and culturally relevant expression.
• Lead the front-end of brand development, including brand creative strategy, creative direction, visual and verbal identity, brand guidelines and creative toolkits.
• Build brands, not just campaigns. Establish enduring creative systems that strengthen brand equity while creating the flexibility to stay relevant acr

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ed status.

Accommodations

If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process.

Notice Regarding Hasbo’s use of AI in the Recruitment Process

We use Greenhouse’s AI-powered Talent Matching tool to compare your application against our job requirements.

How it works: Talent Matching compares information from your resume and application responses with job-related criteria established and weighted by Hasbro’s recruiting and hiring teams. Depending on the role, these criteria may include relevant skills, work experience, prior job titles, and industry experience. The tool then assigns a match category to help organize applications for review.

Human oversight: Talent Matching supports—but does not replace—human review. It does not automatically advance or reject candidates or make employment decisions. Hasbro’s recruiters and hiring managers review applications and remain responsible for all hiring decisions.

Greenhouse has published the results of an independent bias audit of Talent Matching. View the Greenhouse Talent Matching audit results .

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range
$157,700 — $236,500 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.