HubSpot Administrator-Marketing

The posting, as Hearst wrote it

The Opportunity

Be the technical foundation behind how Homecare Homebase generates, qualifies and converts demand. As HubSpot Administrator at Homecare Homebase (HCHB) , you'll own the configuration, administration and ongoing optimization of our HubSpot platform, which supports lead generation, qualification, nurturing, sales follow-up and revenue reporting.

Working closely with Marketing, Sales and RevOps, you'll translate business requirements into reliable workflows, integrations and reporting that support pipeline growth. We need a hands-on HubSpot expert who can independently build solutions, troubleshoot problems, validate results and recommend improvements.

Hybrid: This hybrid role is based in Dallas, Texas .

What You’ll Do

Platform Administration and Ownership

• Serve as the primary administrator and technical expert for HubSpot.
• Manage user access, permissions, properties, settings and platform configuration.
• Maintain documentation of workflows, integrations, data definitions and system changes.
• Manage a prioritized request backlog with clear delivery dates and status updates.
• Test changes before release and monitor their impact after implementation.
• Recommend improvements to platform functionality, adoption and efficiency.

Lead Management and Lifecycle Operations

• Implement Marketing and Sales definitions for leads, marketing-qualified leads (MQLs), sales-qualified leads (SQLs) and lifecycle stages.
• Configure lead scoring, segmentation, ownership assignments, routing and handoff notifications.
• Build processes for nurturing, recycling, disqualification and reactivation.
• Track stage progression and identify leads that are unassigned, stalled or missing required information.
• Validate that leads captured through website forms, campaigns, events and other sources enter the correct processes.

Workflows, Automations and Sequences

• Build and maintain workflows for qualification, routing, nurture, follow-up, lifecycle updates and internal notifications.
• Configure the technical setup for Sales sequences in partnership with Sales leadership.
• Define and test enrollment criteria, exclusions, branching logic, re-enrollment and exit conditions.
• Prevent conflicting automations, duplicate outreach and unintended property changes.
• Monitor workflow performance, investigate failures and document corrective actions.
• Ensure automation follows approved consent, subscription and suppression rules.

Salesforce Integration and Data Quality

• Partner with RevOps and the Salesforce administrator to maintain reliable HubSpot–Salesforce synchronization.
• Manage HubSpot-side field mappings, synchronization rules and integration settings.
• Diagnose synchronization errors and coordinate resolution of Salesforce-side issues.
• Maintain data quality through deduplication, standardization, validation and controlled imports.
• Ensure lifecycle, ownership, source and campaign data align with agreed system de

[…]
ongoing operational requests.

Preferred Qualifications

• Experience supporting B2B SaaS organizations with complex sales cycles.
• Experience with account-based marketing and multiple decision makers.
• Relevant HubSpot certifications.
• Familiarity with Google Analytics, WordPress, tracking parameters and integration tools.
• Experience with APIs, webhooks or custom automation.

Success Measures

• Accurate and timely lead assignment and sales handoffs.
• Reliable workflows and reduced recurring synchronization errors.
• Complete, consistent lifecycle and campaign data.
• Trusted dashboards with documented metric definitions.
• Timely delivery of campaign setup and administration requests.
• Reduced manual work and clearer visibility into funnel performance.

Targets will be established using an initial baseline and agreed service expectations. MQL-to-SQL conversion, pipeline creation and revenue influence will be shared outcomes with Marketing and Sales.

Additional Information

Sponsorship: This position does not provide immigration sponsorship. Applicants must have the right to work in the U.S. without immigration sponsorship.

What You Can Expect From Us

We don't just help our clients succeed; we help our employees succeed. Competitive pay, robust benefits and professional development opportunities are a few of the many reasons Homecare Homebase is a great place to build your career.

• Meaningful work. Make a difference in the lives of clinicians and home-based care teams—and ultimately the patients they serve.
• Leaders who care. Work in a culture where leaders value, support and invest in their people.
• Flexibility. We value work-life balance and offer career opportunities designed to support life’s changing demands.
• A company that gives back. Each year, Homecare Homebase supports charitable initiatives that align with our mission of empowering exceptional care and helping others in need.

Sound like a good fit? We’d love to hear from you.