B2B Marketing Creative Manager

Hearst · Albany, NY, United States · $60k–$100k

Posted by Hearst on their careers site · View the original posting

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The posting, as Hearst wrote it

Role Overview

We’re looking for a creative, strategic, and hands-on B2B Marketing Creative Manager to help drive marketing and business development efforts across Albany and the Capital Region . This role will develop compelling marketing content and campaigns that support sales growth, strengthen client relationships, and showcase the value of our products and services.

As an integrated member of the Albany business team, you will work closely with sales leadership, business stakeholders, and cross-functional teams to turn business objectives into effective marketing programs, combining strategic marketing with hands-on execution.

Hybrid: Onsite four days a week at the Albany location.

What You’ll Do

Local Demand Generation and Marketing Automation

Develop and execute an ongoing local marketing plan that generates awareness, engagement, and qualified opportunities among businesses across the Capital Region.
Own market-level email marketing and automation, including platform administration (such as HubSpot), audience segmentation, database quality, campaign calendars, nurture workflows, landing pages, forms, lead capture, and lead routing.
Plan and manage paid social and other digital campaigns, including targeting, creative coordination, testing, optimization, retargeting, and performance reporting.
Set and deliver against Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) goals; track lead progression, pipeline contribution, and revenue influenced.

Sales Enablement and Market-Facing Content

Partner with Sales leadership and account executives to identify priority opportunities and develop campaign themes, prospecting content, messaging, and materials that support seller outreach.
Create and maintain professional, effective sales materials, including product sheets, brochures, one-pagers, presentations, audience and market stories, value propositions, campaign materials, and case studies.
Work with clients and sales teams to gather testimonials, results, and proof points, and turn them into useful marketing and sales assets.
Maintain a reliable, organized SharePoint marketing resource with current materials; establish a process to update or retire outdated content.

Owned Media, Products, and Go-to-Market Execution

Develop promotional campaigns using Times Union Media Group channels, including TimesUnion.com, daily and weekly print products, email, and other owned platforms.
Build coordinated go-to-market plans for new products, seasonal opportunities, events, newsletters, product relaunches, and priority revenue initiatives, aligning audiences, messaging, collateral, digital and print promotion, and seller follow-up.
Help modernize and reposition Albany products such as Local First weeklies, Savings Source, newsletters, and other established offerings by improving their audience proposition, packaging, promotion, and sales story.
Help turn owned-and-operated assets—including Top Workplac

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nt performance; and the quality, adoption, and business impact of sales tools and product go-to-market programs.

Additional Information

Sponsorship: This position does not provide immigration sponsorship. Applicants must have the right to work in the U.S. without immigration sponsorship.
Accommodations: We are committed to an accessible application process. If you need an accommodation to apply, please contact hnpemployment@hearst.com . This email address is for accommodation requests only.

Benefits

We support our employees through personal and professional development and promote physical, financial and emotional wellbeing for employees and their families. Our benefits include:

Physical Wellbeing: Medical, dental and vision coverage to help keep you and your family healthy.
Invest for the Future: Competitive retirement plan with a matching program in most markets.
Generous Paid Time Off: Ample time off, including holidays and vacation.
Paid Parental Leave: Paid leave to support growing families and new parents.
Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
Emotional Wellbeing: Mental wellness benefits to support your emotional wellbeing.
LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for individual needs.
Fertility Coverage & Menopause Support: Support throughout different stages of your health and family journey.
Pet Wellness Reimbursement & Rover Credits: Support to help keep your pets happy and healthy.
And more: Learn more about additional benefits and details here .

Compensation

The base salary range below is the Company's good-faith estimate for this position in the posted work location at the time of posting. Final starting salary will be based on permissible, non-discriminatory factors, including but not limited to skills, experience, training, certifications, education, location and market considerations.