Multiplatform Account Executive

The posting, as Hearst wrote it

40/29, the ABC affiliate in Rogers, Arkansas is seeking a Multiplatform Sales Consultant. In this role, you will act as a trusted advisor to local businesses, developing and executing data-driven, multiplatform marketing strategies that deliver measurable results. You’ll leverage the power of broadcast, streaming (CTV/OTT), digital, CRM systems, and AI-enabled tools to help clients grow and compete in today’s evolving media landscape.

If you are motivated by building relationships, solving business challenges, and delivering innovative marketing solutions, we want to hear from you. This is an in-person position reporting to the Local Sales Manager.

What We’re Looking For

You will drive revenue growth by building client partnerships, delivering data-driven strategies, and executing effective multiplatform campaigns.

Responsibilities

Revenue Growth & Business Development

• Drive revenue growth by identifying and pursuing new opportunities across broadcast, digital, streaming, and advanced advertising platforms using data and market insights

Prospect, cultivate, and close business through a consultative, solutions-based approach while consistently exceeding revenue goals

Client Strategy & Sales Execution

• Partner with clients to understand their goals and challenges, serving as a trusted advisor to translate needs into effective marketing solutions

Develop, present, and execute customized, multiplatform strategies aligned with client objectives and business growth

Data, Analytics & AI-Driven Optimization

Leverage data, audience insights, CRM (Customer Relationship Management) systems, and AI-enabled tools to inform strategy

Analyze performance and optimize strategies using data-driven insights

Sales Operations & Pipeline Management

Utilize CRM systems (Microsoft Dynamics) to

• Manage and track sales pipeline activity
• Maintain accurate client and prospect records
• Forecast revenue and monitor performance

Account Management & Client Growth

Manage and grow client accounts through strong relationships and strategic guidance

Drive retention and revenue through upsell and cross-sell opportunities

Campaign Execution & Cross-Functional Collaboration

Collaborate with internal teams (creative, digital, operations) to execute campaigns

Ensure campaigns are delivered accurately, on time, and aligned with client expectations

Communicate campaign goals, updates, and performance across teams

Support post-campaign analysis and optimization efforts

Innovation, Industry Trends & Professional Development

Stay current on industry trends, including digital platforms, ad tech, and AI innovations

Continuously build expertise in emerging marketing technologies and tools

Apply new insights and innovations to improve sales strategy and client outcomes

What We’re Looking For

• Experience in media, digital, or consultative sales
• Strong understanding of digital marketing solutions (programmatic, social, search, OTT/CTV preferred)
• Experience using CRM platforms (e.g., Microsoft Dynamics or similar) to manage client relationships and sales pipeline preferred
• Experience using data, analytics, or AI tools to support business decisions or sales efforts
• Proven ability to develop new business and grow existing accounts
• Excellent communication, presentation, and negotiation skills
• Self-motivated, goal-oriented, and highly organized
• Ability to thrive in a fast-paced, collaborative environment
• Experience working with business owners and decision-makers
• Valid driver’s license and reliable transportation
• Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs