Director UX, Growth

The posting, as HelloFresh wrote it

Director of UX, Growth

Location: Toronto or New York

Team: UX, Growth Mega-Alliance

Level: Director (people leadership). For the right person there's a clear path to Senior Director as the alliance scales.

Reports to: Global VP of UX

About HelloFresh

Our mission is simple: to change the way people eat, forever. We're the world's leading meal-kit provider and a global digital-native FMCG company, reaching more than 6 million customers across 16 markets through a portfolio of brands, from HelloFresh and Factor to Green Chef, EveryPlate, Chefs Plate, YouFoodz, Good Chop, and The Pets Table. HelloTech, our global technology division, builds the digital consumer experience across Berlin, Warsaw, and North America. Experience quality and innovation are leadership priorities all the way to the group president.

About the role

We're looking for a Director of UX to lead the Growth experience end to end, across the brands in our portfolio, with HelloFresh and Factor the biggest. This is the team that owns how people discover our brands, sign up, get to their first great box, and keep coming back. Most funnels are something people endure. We want ours to be something they remember. Your job is to turn each step into a moment worth having, so the journey feels effortless, true to each brand, and sticky enough that people want to stay, and to grow the business while you do it.

You'll report directly to the Global VP of UX and lead a team of 6 UX designers and collaborate closely with content design and research strategy. You set the quality bar for the alliance and work shoulder to shoulder with Growth product, marketing, lifecycle/CRM, and engineering across web and app, and across 16 markets. You care about the numbers and the experience, and you know the best growth work improves both at once.

This is a hands-on leadership role, and a build-and-scale one rather than a maintenance one. You are exceptional at craft and stay close enough to the work to lead with credibility. You're also a visionary: you bring our brands to life and express them clearly across every touchpoint, and you have a strong feel for content and how words shape an experience. You're happy in ambiguity, and you'd rather write the playbook than follow one.

What you'll own

A funnel worth remembering. You lead the experience across the full customer journey: acquisition and activation, conversion, retention, and reactivation of lapsed customers. You do more than reduce drop-off and smooth out onboarding. You make each step sticky and memorable, so people feel something at sign-up, come back because they want to, and tell a friend. You give lapsed customers a real reason to return.

Experimentation and evidence. You run a team that tests its way to the answer. You treat behavioral data as a primary design input, not just something to validate a decision after the fact. You set clear hypotheses, design experiments and A/B tests with statistical rigor alongside data science, r
[…]

• Scale and impact. Shape experiences for millions of customers across our brands and 16 markets.
• A craft-and-AI-first culture, championed from the top of the organization.
• Real ownership of your domain, with the autonomy to set and raise the bar.
• A defined leadership track and the chance to grow your scope as the alliance scales.
• Global collaboration with experienced product, engineering, and design partners across HelloTech.
• Compensation & Financial Wellbeing
• Enjoy amazing discounts: 75% off weekly HelloFresh/Chefs Plate meal kits plus 50% off weekly Factor meal boxes.
• Benefit from health and dental coverage from day one, a Health Spending Account, unlimited Headspace access, and 25% off GoodLife fitness memberships.
• Access wellness resources including fitness discounts and mental health support.
• Receive generous vacation and PTO offerings.
• Benefit from a parental leave top-up program designed to support expectant parents.
• Grow with dedicated L&D initiatives and career support, aligning with our "Learning Never Stops" value.

How we work

We're moving UX to work AI-native, and we expect our leaders to help drive that shift. You'll report directly to the Global VP of UX and partner closely with Product and Engineering leaders in the region.

Equal opportunity

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together, and we're committed to celebrating every dimension of diversity in the workplace. We're an equal-opportunity employer and do not discriminate on the basis of race, national origin, color, gender, gender identity or expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic. We provide reasonable accommodations to candidates at any stage of the process. If you need one, please let us know.

Please note that for this position employees are eligible to equity on top of the base pay.
Toronto, ON Pay Range
$143,850 — $153,850 CAD