Senior Manager, Public Relations

The posting, as HelloFresh wrote it

Senior Manager, Public Relations – Factor

Location: Hybrid position to the New York City HelloFresh Headquarters

About Factor

At Factor, we’re on a mission to make real food the new standard for how the world eats.

We believe convenience should never come at the expense of quality. That’s why every Factor meal is chef-crafted with premium ingredients, thoughtfully prepared in our kitchens, and ready to enjoy in just two minutes.

As one of the dominant food brands in America, we’re redefining convenient eating through better ingredients, better nutrition, and a brand that’s challenging the status quo. From partnerships with Serena Williams and Hyrox to premium ingredient innovation and breakthrough creative, we’re building a modern food brand at the intersection of food, wellness, fitness, and culture.

We’re looking for a Senior Manager of Public Relations who can help make Factor impossible to ignore.

The Opportunity

This isn’t a traditional PR role.

We’re looking for someone who knows how to create buzz, earn attention, and get people talking —not just secure coverage.

As Senior Manager, Public Relations, you’ll help shape how consumers, media, creators, and industry leaders experience Factor. You’ll develop ideas and communications strategies built to travel across earned media, social, creators, partnerships, and culture.

You’ll bring a social-first mindset to PR: identifying the stories, moments, conversations, talent, and creative ideas that can break through in feeds first and then expand into broader earned attention.

You’ll own day-to-day public relations strategy, lead our agency partner, launch innovative products, amplify major brand partnerships, and find unexpected ways to put Factor into the cultural conversation.

The goal is simple: create more moments people notice, share, talk about, and remember.

Working across Brand Marketing, Creative, Organic Social, Growth, Culinary, Nutrition, Commercial, Legal, and Corporate Communications, you’ll play a critical role in building one of the most relevant and talked-about food brands in America.

What You’ll Do

Create Buzz & Cultural Relevance

• Develop ideas designed to generate conversation, earned attention, social sharing, and cultural relevance.
• Identify emerging trends, conversations, memes, creators, events, and cultural moments Factor can credibly participate in.
• Create proactive PR moments rather than relying primarily on traditional announcements and press releases.
• Partner with Creative and Organic Social to develop ideas that can live across earned, owned, creator, and social channels.
• Continuously ask: What would make people actually talk about this?
• Find unexpected ways to put Factor into conversations happening across food, wellness, fitness, sports, and culture.

Lead With a Social-First Mindset

• Approach communications through the lens of how stories will travel across social platforms, creators, media, and culture.
• Work closely with

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Success in This Role

In your first year, you’ll

• Make Factor a more talked-about and culturally relevant brand.
• Create a consistent pipeline of buzz-worthy ideas and moments that generate earned and social conversation.
• Increase the quality, consistency, and impact of earned media coverage.
• Establish a proactive, social-first communications calendar that consistently creates newsworthy moments.
• Deliver standout communications around major brand campaigns, partnerships, product launches, and cultural moments.
• Build stronger integration across PR, Organic Social, Creative, creators, and partnerships.
• Build reporting that demonstrates the impact of communications on brand health, awareness, conversation, and business outcomes.
• Become a trusted strategic and creative partner across Brand Marketing and the broader organization.

You’ll get… (do not edit this list)

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

#Factor #JD1008 #Public Relations
New York Pay Range
$145,000 — $170,000 USD