Director, Social

The posting, as Highwire wrote it

Director, Social

We’re looking for a talented and experienced Director of Social to join our integrated solutions team and help craft innovative social campaigns for our tech and healthcare clients. In this role, you’ll be responsible for developing and executing social media strategies that deliver measurable results, working closely with clients and internal teams to ensure success. You’ll have the opportunity to drive impactful social initiatives while contributing your expertise in social and digital marketing.

About You

You’re a seasoned social media strategist with a proven track record of developing successful campaigns, particularly in the tech or healthcare sectors. You thrive on staying ahead of trends and have a strong grasp of both organic and paid social media strategies. With your deep understanding of social platforms, you’re able to create compelling campaigns that engage audiences and meet client goals. You’re also a proactive team player who can juggle multiple projects while maintaining a sharp attention to detail.

You’ll have the opportunity to mentor junior team members and collaborate with integrated teams. You’re ready to step into a key role that will allow you to make a big impact on the growth of the social media practice within the agency.

Key Responsibilities

• Campaign Strategy & Execution: Develop and implement social media strategies that align with client goals, ensuring campaigns are impactful across paid, earned, shared, and owned media channels.
• Creative Direction: Collaborate with the account and creative teams to produce high-quality social content that resonates with target audiences and drives engagement.
• Client Relationships: Build strong relationships with clients, providing strategic counsel and ensuring that social media initiatives are achieving measurable success.
• Trend Awareness & Innovation: Stay ahead of industry trends and emerging social media platforms, continuously refining strategies and suggesting new approaches for client campaigns.
• Cross-Functional Collaboration: Work with internal teams to ensure seamless execution of social campaigns, managing timelines and ensuring quality standards are met.
• Performance Measurement: Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Mentorship: Support junior team members, offering guidance and feedback to help them grow in their roles and produce high-quality work.

Success Factors

• 7+ years of social media strategy, agency expereince, with a focus on B2B clients in tech or healthcare.
• Proven success in creating and executing social campaigns that drive engagement and deliver results.
• Strong understanding of both organic and paid social strategies, with experience across a variety of platforms.
• Solid understanding of digital marketing and its role in a broader social strategy.
• Ability to adapt quickly and adjust strategies based on client g

[…]
nter breaks

• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive, inclusive, and collaborative workplace where you can grow and do your best work

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live.

Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.

Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Join the Highwire team

If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.

Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!