Vice President, Integrated Marketing

The posting, as Highwire wrote it

Vice President, Integrated Marketing

Highwire is seeking a dynamic and results-oriented Vice President of Marketing to serve as a key strategic leader and the central point of orchestration for our valued client accounts. In this pivotal role, you will be the "account glue," driving integrated marketing initiatives forward, building strong client relationships, and ensuring exceptional delivery and client satisfaction. You will work closely with our content, creative, and social teams to develop and execute impactful campaigns that achieve our clients' business objectives.

You will provide strategic guidance and direction to project managers, strategists, creatives, and communications teams, ensuring seamless execution and adherence to timelines. Your ability to understand client needs, translate them into effective strategies, and collaborate across internal teams will be critical to your success.

Key Responsibilities

• Strategic Client Leadership: Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level.
• Integrated Campaign Strategy: Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagement.
• Client Needs & Insights : Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approaches.
• Creative & Production Liaison: Effectively brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timely and on-brand delivery of assets.
• Project Management Oversight: Provide clear direction, set priorities, and oversee the day-to-day work of an integrated team, ensuring projects are well-managed, on schedule, within budget, and aligned with client expectations.
• Performance Monitoring & Optimization: Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives to enhance client outcomes.
• Internal Advocacy: Act as a strong internal advocate for client needs and perspectives, ensuring alignment and collaboration across all agency teams involved in the account.
• Process Improvement: Identify opportunities to enhance the efficiency and effectiveness of client workflows and internal processes to improve the overall client experience.
• Contribution to Agency Excellence: Contribute to the development of compelling case studies and potentially assist with award entries to showcase the agency's integrated marketing successes.

Requirements

• Bachelor’s degree in integrated marketing, journalism, communications, o

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nter breaks

• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive, inclusive, and collaborative workplace where you can grow and do your best work

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live.

Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.

Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Join the Highwire team

If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.

Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!