Vice President, Public Relations (Business of Health)

The posting, as Highwire wrote it

Vice President, Public Relations (Business of Health)

Vice Presidents of Business of Health at Highwire serve as senior leaders within the firm's Health Industry Sector Team, shaping strategy, driving growth, and delivering impactful communications programs for organizations transforming how healthcare is financed, delivered, managed, and experienced. They oversee a portfolio of complex, high-value accounts, lead senior client relationships, and guide teams in delivering consistent, exceptional results.

This role represents a leadership opportunity for strategic, hands-on communications professionals with 10+ years of agency experience and deep fluency in the Business of Health ecosystem — spanning managed care and benefits, care delivery and talent, value-based care and care management, hospitals and health systems, and mental health and wellness . Vice Presidents mentor teams, contribute to thought leadership, and play an important role in new business development, talent growth, and the continued evolution of Highwire’s Business of Health offering.

Key Responsibilities

Practice & Client Leadership

• Serve as a lead for a portfolio of key Business of Health accounts, setting strategic direction and ensuring best-in-class delivery.
• Advise clients across managed care and benefits, health plans, care delivery and talent, value-based care and care management, hospitals and health systems, mental health and wellness, and health services.
• Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership within a complex and rapidly evolving healthcare environment.
• Provide executive-level counsel on messaging, positioning, reputation management, issues and crisis response, and business-of-health narratives.
• Guide teams in translating complex healthcare business, operational, economic, and policy topics into clear, compelling, and relevant stories for executive, healthcare, clinical, employee, and mainstream audiences.
• Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion.
• Identify and drive organic growth opportunities across existing accounts, including expanded thought leadership, research-driven storytelling, executive visibility, and reputation-building programs.
• Oversee financial performance for assigned accounts, including budgets, forecasting, staffing models, and margin management.

Media, Thought Leadership & Market Influence

• Contribute to Highwire’s point of view on Business of Health trends, including healthcare economics, affordability and access, care delivery transformation, workforce and talent, value-based care, health system strategy, managed care, benefits, mental health, and evolving consumer expectations.
• Maintain and deepen relationships with top-tier healthcare, business, benefits, managed care, hospital and health system, workforce, mental health, p

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nter breaks

• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive, inclusive, and collaborative workplace where you can grow and do your best work

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live.

Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.

Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Join the Highwire team

If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.

Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!