Director of Brand and Communications
Hiya · Hybrid · Seattle, US · $183.3k–$251.5k
Posted by Hiya on their careers site · View the original posting
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ABOUT HIYA
At Hiya, we’re making business calls more trusted, useful, and effective.
Voice remains one of the most important ways businesses communicate with their customers, but the value of a call depends on trust. When customers do not recognize who is calling or why, important conversations are missed, customer relationships suffer, and business outcomes are harder to achieve.
Hiya helps businesses create trusted calling experiences that benefit both sides of the conversation: enterprises can reach customers with confidence, and customers can answer with confidence. Our products support branded business calling, trusted caller identity, call performance insights, customer engagement, and voice security capabilities that help businesses strengthen relationships and improve outcomes.
This role sits in a core business area for Hiya and is focused on helping SMB and enterprise customers succeed.
ABOUT THE ROLE
This year we rewrote our story from the ground up — who we are, why we matter, and where we're going. Now we need someone to take that story global and make Hiya the voice the world trusts on the future of the phone call.
This is the role where it all comes together. You'll own how the world sees Hiya: the press, the analysts, the stages, our social channels, and the creative that ties it into one unmistakable brand. And it's a story with real range. The same Hiya has to land with a network executive in Madrid deciding how to protect millions of subscribers from AI scams, a sales leader in Toronto whose team's calls keep going unanswered, and a mom in Ohio who just got a deepfake call pretending to be her son asking for money.
You'll lead our existing creative + events teams and PR agencies, you'll build, and you'll get your hands dirty. Organic social doesn't exist here yet. You'll write the strategy, find our voice, and ship the first posts yourself. This is a director role for someone who still loves doing the work.
WHAT YOU'LL DO
- Own the brand. Take the new narrative from slides to everywhere Hiya shows up, and set the visual and verbal identity so every touchpoint looks and sounds like one Hiya. Give teams what they need to stay on brand without asking permission.
- Flex the story without breaking it. Work with product marketing to tell it right for each audience, then make it land in each country, with its own pains and language.
- Set global PR strategy. Decide where we invest market by market, including how PR helps us break into new ones. Lead our agencies and keep the narrative owned in-house.
- Turn our data into headlines. Make our annual State of the Call report the one reporters, analysts, and operators wait for, and keep a steady drumbeat of data stories by market.
- Build analyst relations. Get Hiya in front of the analysts who shape how operators and businesses buy, and make sure they know our story cold.
- Build organic social as a function, not just a channel. Grow our executives' voices, set
[…]
ee of transparency and autonomy. Context is shared openly, and decisions are discussed, challenged, and then made. Once a call is made, we commit and move forward.
You'll be expected to work through ambiguity, weigh tradeoffs, and take responsibility for results, while keeping a high bar for quality and customer trust.
Every team member at Hiya is expected to live our core values:
- Serve, our customers and partners by holding a high bar for trust and quality
- Own, share in success and open up to failures
- Lead, listen, show up with a point of view but commit entirely once a decision has been made
- Improve, even if it means changing course or contradicting ourselves
- Do, rather than observe
HOW WE INVEST IN YOU
Compensation & Ownership
Equity Compensation: ownership aligned with your impact and the company's growth
We offer an L&D budget to support your growth and real internal mobility so career pathing isn't just a talking point — because we're building this with people who own the outcome.
COME WORK WITH US!
We're building a team with diverse perspectives, identities, and professional experiences. We evaluate candidates through a business lens and believe that diversity and unique viewpoints make our company stronger, more dynamic, and a great place to build a career.
We've been recognized by Built In, GeekWire, Comparably, G2, Forbes, and Deloitte Technology Fast 500 for our culture, innovation, leadership, compensation, and more. At Hiya, we're a people-centric company focused on helping each employee grow both personally and professionally. We create a culture of support and empowerment that challenges the status quo, resulting in an energized team that's passionate about their work. You'll love working here if you're looking for an innovative challenge that's disrupting an industry. Come join us!
Hiya is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees.