Staff Experience Designer

The posting, as Instacart wrote it

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

OVERVIEW

Every year, people across the world spend nearly one trillion dollars on groceries. It’s an industry that’s been around for centuries. Food itself, however, has been a constant in people’s lives since the beginning of time. Yes, sustenance is essential, but it’s also much more than that. Food can be a part of a daily ritual or a special moment that resonates with people on a meaningful and emotional level. It can be a much-needed break in a long day, a taste that brings back memories, a creative experiment, a shared meal with loved ones, or even comfort during a hard time. Whether it’s a special occasion or an everyday occurrence, it should always be easy for people to get the ingredients they need.

The Instacart Design Team is dedicated to making grocery shopping effortless for everyone and finding solutions to large-scale opportunities that will forever change the way people feed themselves and their loved ones. We’re a four sided marketplace and design for the needs of Consumer, Shoppers, Retailers, and Advertisers.

Within the Instacart Design org, we have exciting roles that will drive meaningful business impact through thoughtful strategy, experimentation, and high-quality execution. We design the end-to-end journeys that help customers discover, understand, and feel the undeniable value of Instacart, putting empathy for both prospective and existing members at the center of every decision. Our team blends product thinking, brand-forward storytelling, and behavioral insight to create cohesive, high-performing growth experiences. We pride ourselves on a culture of experimentation, accountability, and craft, continuously evolving how we design for conversion, retention, and long-term customer value.

We’re hiring for a Staff Experience Designer to join the Core Experience team and lead work across multiple touchpoints al
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enerative tools including but not limited to: Claude Code, Loveable, Cursor, and ChatGPT.

Preferred Qualifications

• Experience designing for marketplaces, e-commerce, grocery, CPG, or membership/subscription products, especially where lifecycle, growth, or repeat behavior is critical.
• Experience shaping onboarding, activation, and retention journeys, including first-order and early repeat experiences that build habits, loyalty, and personalization over time.
• Familiarity with domains like meal planning, nutrition, health goals, and allergy/restriction management, personalization and how they intersect with household grocery behavior.
• Experience designing high-visibility surfaces such as home, personalized feeds, and merchandising placements—including how to manage density, stacking, carousels, and above-the-fold/break strategies for maximum clarity and impact.
• Experience working within and evolving large-scale design systems, ensuring AI- and human-produced flows align to system constraints while allowing room for innovation.
• Comfort working with distributed, cross-functional teams across time zones, and influencing outcomes on multi-team initiatives without direct authority.

#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here . Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here .

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN
$198,000 — $209,000 CAD