Player Connections Paid Media Specialist

The posting, as 2K wrote it

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K , one of the top-selling franchises in the world, and legendary titles like BioShock® , Borderlands® , Mafia , Sid Meier’s Civilization® , and XCOM® , as well as fan favorites WWE® 2K , TopSpin® , and PGA TOUR® 2K . We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre .

Our portfolio is brought to life by some of the most influential game development studios in the world . Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms .

But what truly powers 2K is our people .

We believe the best ideas come from teams that feel empowered, supported, and inspired . As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work .

What We Need

Reporting to the Manager, Paid, this role is a key member of the "pod" team, with a primary focus on driving campaign execution and delivery with a strong sense of ownership and accountability across media plans that support overarching brand and performance strategies . The Associate Manager is responsible for managing detailed planning workflows, ensuring campaigns across platforms such as Meta, Google, and 1st party channels are executed with precision alongside agency managed media . This role requires a proactive professional who can own end-to-end performance tracking, maintain strong platform partner relationships, and drive campaign delivery across in house and agency with a high sense of accountability .

What You’ll Do

Campaign Execution & Pod Delivery

Drive the execution and delivery of paid media campaigns with a strong sense of ownership and accountability within the pod team .

Translate media planning into actionable steps by managing detailed workflows and rigorous QA processes to ensure accuracy and timely delivery .

Own the "live" process for campaigns, coordinating the implementation of creative assets, tracking, and targeting parameters across multiple platforms .

Monitor daily campaign pacing and performance tracking, conducting deep-dive post-campaign analyses (PCAs) to uncover actionable insights .

Maintain clear, up-to-date documentation and ensure all timelines are met for the overarching media strategies .

Contribute to planning discussions to strengthen strategic understanding .

Platform Activation & Partner Management

Manage recurring platform representative relationships and meetings (e.g., Meta, Google, TikTok), actively seeking opportunities to maximize platform value and improve deliverables .

Execute and optimize "hands-on-keyboard" campaigns within in-house media platforms, ensuring alignment with 1st party data activation goals .

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The pay range for this position in N ovato, CA at the start of empl oyment is expected to be between $74,500 and $110,260 per year . However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity a wards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves th e right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participat e in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment . Please contact us if you need reasonable accommodation .

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts .

Please note that 2K Publishing is unable to provide visa sponsorship or assistance for this position. All candidates must be legally authorized to work in United States without requiring current or future employer sponsorship.

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