Vice President, Strategic Account Management

The posting, as A Place for Mom wrote it

Position Summary
The Vice President, Strategic Account Management is a strategic commercial leader responsible for strengthening and growing high-value partnerships across A Place for Mom’s (APFM) network of senior living communities, REITs, and other national or regional channels. As the primary executive-level relationship owner for key senior living partners, the VP will drive revenue growth, move-in conversion, and network retention while delivering exceptional value to APFM’s providers and the families we serve.

The VP will focus on three priorities: strengthening the network through better provider performance, more complete community data, and strong retention; aligning account management activities with the provider behaviors that best serve families; and raising provider Net Promoter Score (NPS) by increasing the value providers see in APFM.

The ideal candidate is a proven sales and account management leader with executive presence, strong analytical skills, and a track record of driving measurable results through high-performing teams. Senior living industry experience is strongly preferred.

Scope: This role reports to the General Manager, Senior Care Network and leads a team of approximately 10 account managers focused entirely on APFM’s existing senior living provider network.

What Success Looks Like
Success in this role will be measured by:

• Network strength: strong retention of APFM’s provider network, so families continue to have quality choices in every market.
• Provider performance: measurable improvement in provider performance on APFM referrals and in community data completeness.
• Provider value: a sustained increase in provider NPS, driven by consistent communication and clearly demonstrated value.
• Team capability: an account management team with clearly defined competencies, coaching rhythms, and incentives aligned to these outcomes.

Key Responsibilities
Network Strength, Retention & Revenue

• Drive revenue growth and move-in conversion through account strategies for national and regional senior living providers, REITs, and channel partners.
• Own retention of the existing provider network, identifying at-risk or underperforming communities early and intervening so families continue to have strong choices.
• Own network health: monitor network size, coverage, and provider performance against family demand, and flag coverage gaps to the provider acquisition team.

Provider Performance & Family Experience

• Align provider behaviors with APFM’s service model to deliver better outcomes for families.
• Partner with senior living operators to improve their performance on APFM referrals, from the first family conversation through tour and move-in.
• Drive more complete, accurate, and current community information across the network so APFM can match each family with the right options.
• Build a provider performance scorecard and account planning process that gives account managers and providers a

[…]
hat fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.

Additional Information

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify http://www.dhs.gov/E-Verify.