Head of Marketing

The posting, as Abby Care wrote it

ABOUT ABBY CARE: POWERING THE FUTURE OF CARE AT HOME FOR ALL OF AMERICA.

Abby Care is building the leading AI-native platform for family-led care. America is facing a growing care crisis. Millions more people need care at home than ever. Over 50 million family caregivers support loved ones without the tools, training, or recognition they deserve.

We believe families are the largest untapped caregiving workforce in America, and that technology can help them deliver better care while driving stronger outcomes and greater transparency across the healthcare system.

Abby Care combines clinical oversight with an AI-powered platform to train, enable, and support family caregivers in delivering high-quality care at home. Our platform helps health plans and government partners better understand, verify, and improve care in the home. We expand access to care, reduce reliance on higher-cost settings, and help ensure public dollars are spent effectively.

We are proud to partner with leading health plans, providers, and community organizations and are backed by top VCs. We envision a future where family-led care is a core part of the healthcare system. Abby Care is building that future.

Join us in solving one of the most important challenges of our time.

THE OPPORTUNITY

Abby Care is at a significant inflection point and is poised to make an impact. Backed by Khosla, Thrive, and Sequoia through our Series B, and now closing our Series C, we are partnering with some of the nation's largest health plans to solve a pervasive problem in the healthcare space. We’re looking for a VP of Marketing who is excited to define a new category - AI enabled home care: where Abby Care is the definition of quality AI-enabled care at home. This is the most senior marketing hire in the organization, and the person who will set the bar high for how we tell our story and articulate our value proposition.

This role goes beyond growth, creative, and brand, though all three matter deeply. You will be strategic about how AbbyCare is positioned to multiple, very different audiences at once: caregivers who need to see us as the organization of choice, and executives, plans, providers, and regulators who need to see us as the standard the category is measured against. You will lead and grow a team that already reports into this role, centralizing content and creative so AbbyCare speaks with one voice as we scale. You are agnostic to background (brand, creative, or growth marketing all qualify) but you've worked as a generalist inside a company on a steep growth curve, and know how to scale a function and a team. Healthcare experience is a bonus, not a requirement.

You take pride in your craft, prioritize excellence, and you believe good enough isn't good enough. Whether taking a 10,000 foot view or zooming back into the details you are able to navigate the big picture and granularity with ease. You're comfortable in a startup environment, low ego, high EQ, and genuin
[…]
ing exceptional care without compromise. Here, speed and excellence go hand in hand.

• Relentlessly Resourceful As an ambitious startup, we adapt quickly and make the most of limited time and resources. We solve challenges with creativity to deliver results without unnecessary complexity.
• Purpose with Positivity We take our mission seriously while never losing sight of the people behind the work. Respect, kindness, memes, and coffee make us stronger as a team and better for the families we serve.
• Driven to Redefine What’s Possible We are here to make healthcare better, which means asking hard questions, challenging outdated systems, and finding smarter, more compassionate ways to deliver care.

Equal Opportunity Employer

Abby Care is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, or any other legally protected basis. If you have a disability and require reasonable accommodation during any portion of the application or hiring process, contact talent@abbycare.org.

Abby Care considers qualified applicants with arrest or conviction records for employment and conducts background checks consistent with applicable law, including the California, Los Angeles County, San Francisco, Philadelphia, and New York City Fair Chance laws. We are an E-Verify participating company.

Automated Decision Tools

Abby Care may use automated decision tools to help match and rank candidate work experience, education and skills found in online profiles, resumes and job applications against job requirements. We believe that these tools help ensure objective, data-based decisions during the hiring process, however, all Abby Care hiring decisions involve final human review and input. If you have questions or would like to request an alternative process, contact talent@abbycare.org.