Associate Director, HCP Marketing (Health Systems & Long-Term Care)

The posting, as Acadia Pharmaceuticals Inc. wrote it

About Acadia Pharmaceuticals

Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference.

Please note that this position is based in Princeton, NJ or San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

Position Summary

Reporting to the Senior Director, HCP Marketing, the Associate Director, HCP Marketing - Health Systems & Long-Term Care leads the development, execution, and optimization of Nuplazid HCP marketing strategy across two priority channels: Health Systems and Long-Term Care (LTC). This role serves as the strategic marketing lead and dedicated partner to the Health Systems team and the LTC sales organization, translating brand strategy into channel-specific customer, value, access, promotional, and pull-through initiatives that support appropriate use of Nuplazid across integrated delivery networks (IDNs), Centers of Excellence (COEs), hospitals, skilled nursing facilities (SNFs), and assisted living facilities (ALFs).

The Associate Director owns the integrated channel plan and provides strategic direction across account-based marketing, care pathway and transitions-of-care initiatives, non-personal promotion, customer engagement, and field execution. The role works with substantial autonomy to establish priorities, recommend investment and resource allocation, and align cross-functional stakeholders. Success requires strong expertise in organized customer marketing, Long-Term Care, access dynamics, and multi-stakeholder decision-making, along with disciplined commercial execution and compliance.

Key Responsibilities

Health Systems Marketing Strategy & Leadership

• Lead development and execution of the Health Systems channel marketing strategy, ensuring alignment with the Nuplazid brand plan and broader commercial priorities.
• Serve as the strategic marketing partner to the Health Systems organization, identifying customer needs, channel opportunities, barriers to adoption, and required capabilities across IDNs, COEs, hospitals, and key institutions.
• Lead development of account-based resources and value and access materials anchored in real-world evidence (RWE), health economics and outcomes research (HEOR), and healthcare resource utilization (HCRU) data.
• Provide strategic direction for tools that support electronic health record interventions, medication transitions of care, discharge ord

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