Director, Consumer Marketing

The posting, as Acadia Pharmaceuticals Inc. wrote it

About Acadia Pharmaceuticals

Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference.

Please note that this position is based in Princeton, NJ or San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

The Director, Consumer Marketing drives the consumer media strategy for NUPLAZID®, a brand that makes a real difference for people living with Parkinson's disease psychosis and the people who care for them. You'll lead media planning and analytics, manage the brand's consumer materials and website, and work with Customer Insights & Performance to turn research and reporting into smarter marketing decisions.

Key Responsibilities

• Leads the digital marketing strategy for consumer disease education and branded tactics.
• Establish consumer marketing KPIs, monitor campaign and program performance, and use data and insights to optimize engagement, conversion, persistence, satisfaction, and return on investment.
• Manage agency partners, including scope, budget, timelines, quality and performance, while ensuring resources are allocated against the highest strategic priorities.
• Lead the development and execution of consumer promotions across digital, social, CRM, media, print, and sales, ensuring consistent and connected experience.
• Partner with Payer, Value and Access (PVA) team on consumer facing messaging for Acadia Connect
• Leads and manages consumer facing congresses which includes, development of the booth, consumer ad boards, educational programming and patient/caregiver education materials .
• Leads the strategy of search engine optimization (SEO)/search engine marketing (SEM) GEO/AEO activities to drive engagement.
• Monitors progress of approved plans and adjusts as necessary following in-depth analytics and ROI analysis.
• Responsible for ensuring that all medical, legal and regulatory (MLR) processes are followed and all programs are compliant and aligned with corporate policies.
• Other duties as assigned.

Education & Experience

• Bachelor’s degree in marketing or related; MBA highly preferred with emphasis Brand Management, Consumer Marketing or Consumer Market Research
• Minimum of 10 years of progressively responsible experience and advancement within pharmaceutical or biotech industry. An equivalent combination of education and experience may be considered.
• A minimum of 6 years in a

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As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at talentacquisition@acadia-pharm.com or 858-261-2923 .

Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.

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Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters): The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. (“Acadia”). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in the absence of an executed search agreement will not obligate Acadia in any way with respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.