Senior Manager, Product Marketing
AdvancedMD · South Jordan, UT
Posted by AdvancedMD on their careers site · View the original posting
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Open 99 days
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The posting, as AdvancedMD wrote it
AdvancedMD
AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!
Role Summary
Are you a strategic operator who's just as comfortable building the business case as you are sharpening the words a customer actually reads? We're looking for an experienced Senior Manager, Product Marketing to drive strategic commercialization efforts at AdvancedMD. In this highly visible, highly influential role, you'll own the upfront thinking behind new products and services — defining the opportunity, the customer, and the go-to-market plan — then partner closely with Sales and marketing channels to bring it to life. You'll work cross-functionally with Product, Finance, Analytics, and executive leadership, using data not just to build the plan but to earn alignment on it.
If you lead through relationships as much as through data, and you're energized by turning “should we do this?” into a real, evidence-backed answer, and bringing that to life in market for our customers, in service of our mission — we'd love to meet you.
Essential Job Duties
Commercialization Strategy Development
- Drive conviction behind what AdvancedMD should launch next — and how — building the case for new products and services in close partnership with Product and executive leadership
- Own the development of thorough, data-backed go-to-market strategies for new initiatives, defining the market opportunity, target customer, recommended offering, and monetization, merchandising, and messaging strategies
- Build that perspective using the right method for the question posed and demonstrate proficiency in qualitative research, quantitative research, in-market testing, and existing customer data analysis
Owning the Day-to-Day Operations
- Translate strategy into clear, detailed briefs for sales and channel partners and shepherd the work through to launch in market
- Own the business outcomes that matter — set KPIs for major initiatives and hold the work accountable to them
Organizational Influence
- Build strong, trusted partnerships across Product, Market Research, Finance, Analytics, and Marketing channels. This role has no direct authority over the teams it depends on, so trust and rapport are the actual mechanism that gets things done
- Champion data-backed decision-making as the standard, not the exception — using data to shape recommendations, earn alignment from executive leadership, and bring teams along on both the strategy and the “why” behind it
What You'll Need to Get the Job Done
- BA/BS required, MBA preferred
- 5+ years of product marke
[…]
d deliver meaningful results.
- Respect Always – We lead with integrity, value every voice, and build each other up.
- Strive for Greatness – We set high standards, embrace innovation, and never stop improving.
- Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.
About AdvancedMD
AdvancedMD, now part of the Francisco Partners (“FP”) portfolio, revolutionized medical office software in 1999 with the introduction of the industry’s first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value-based reimbursement with essential clinical, financial, patient engagement and reputation management applications that are unified and available anytime, anywhere on any device. AdvancedMD strives to be the technology heartbeat of healthcare for providers, patients, and payors for a healthier world. For more information on AdvancedMD, please visit www.advancedmd.com.
Work Environment
While Hybrid is our preferred approach company-wide, work arrangements vary by team and role. Many positions offer meaningful remote work opportunities based on individual performance, team structure, and alignment with role KPIs. Certain teams, however, require a Full In-Office presence due to the nature of their work or collaboration needs.
Specific expectations for this role will be discussed during the interview process.