Director Marketing

The posting, as AEG Worldwide wrote it

Company Information

AEG brings music, sports, and live entertainment together to create moments people remember around the world. Each year, more than 100 million fans experience live events across five continents—from global touring, concerts, and festivals to iconic sports and entertainment destinations.

Through our music division, AEG Presents, one of the world’s leading operators of tours, concerts, and music festivals, we help shape the sound of now. We work with artists at every stage of their careers to bring live music to life, connecting artists with fans on stages around the world.

Headquartered in Los Angeles, AEG Presents is driven by creativity, innovation, and purpose, and powered by people who want their work to show up in the real world.

If you’re ready to help create moments that matter, there’s a place for you here. Because it happens here.

Job Summary

The Director Marketing, Las Vegas will create detailed promotional and advertising plans identifying targeted demographics for each show across multiple venues. This position will develop new strategies for existing events by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources. The Director Marketing, under guidance of the VP Marketing, will oversee the marketing department including progress and performance to ensure assigned work is completed correctly and on deadlines.

Essential Functions

• Create detailed marketing and promotional campaigns identifying targeted demographics for each individual show. Strategize and research new marketing trends and practices to apply to AEG Presents Las Vegas shows, events, residencies and tours. Purchase and monitor media plans, develop national, regional and local promotions, and strategize with local talent buying team, property and venue partners and public relations team.
• Under the guidance of VP Marketing, oversee marketing department team members including progress and performance to ensure assigned work is completed correctly and on deadline. Provide mentorship and guidance to develop marketing staff by providing information, educational opportunities, and experiential growth opportunities. Manage marketing workflow by completing department operational requirements by scheduling and assigning employees; following up on work results.
• Serve as the primary local marketing contact for artist marketing representatives regarding show and residency marketing plans and approvals.
• Develop new strategies for existing events by analyzing statistics regarding market development; acquiring and analyzing audience and artist data; consulting with internal and external sources.
• Responsible for overseeing the creation and approvals of advertising materials and creative. Order creative including signage, digital assets, and video content, coordinate with legal on sensitive material and vendor contracts.
• Collaborate with booking team to create unique art

[…]
arketing/ Business Communications, PR Preferred

• 8-10 years experience working with and creating budgets
• 8-10 years experience working as a promoter a plus
• Excellent computer skills with proficiency in Microsoft Word, Outlook and Excel and Photoshop
• Knowledge of brand identity, advertising, digital marketing and social media strategy and best practices
• Strong interpersonal skills with the ability to create and foster relationships
• Knowledge of media buying, negotiating and documenting agreements
• Knowledge of the music industry and artist demographics
• Strong organizational skills with exceptional attention to detail
• Excellent written, verbal and listening communication skills

Payscale: $84,046.89 - $130,000.00

Bonus: his position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.