Senior Manager, Narrative Intelligence

The posting, as Affirm wrote it

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About the Brand & Communications Team

The Brand & Communications team crafts and shares Affirm’s story to build trust, elevate our brand, and drive business impact. The Brand Creative team leads conceptually bold, strategically grounded work across channels—from owned content to paid media. The PR & Communications team handles internal and external messaging, ensuring our values show up in media, exec visibility, and employee storytelling. Together, we manage brand strategy, content, campaigns, media relations, and communications. We connect meaningfully with customers, partners, and the public while championing Affirm’s mission.

About the Role

We want more people to understand what makes Affirm different and choose us with confidence. To make that happen, we need a rigorous understanding of our audiences and a clear, measurable view of whether our story is resonating.

The Senior Manager, Narrative Intelligence will build the analytical intelligence function behind Affirm’s Brand & Communications strategy. You’ll connect original research, Affirm’s first-party data, brand and media measurement, behavioral signals, and external datasets to understand our audiences, identify what shapes their perceptions, and find where our story can connect more meaningfully.

You’ll turn a complex mix of data into a clear point of view that shapes Affirm’s narrative and the work we put into the world. Then you’ll close the loop: defining how we measure narrative performance, determining what is and isn’t working, and identifying what we should do differently as a result.

The ambition is to make intelligence an operating system for the work—not a report that arrives after it—and set a new standard for how Brand & Communications uses data to make decisions

What You’ll Do

• Build an evidence-based understanding of our priority audiences. Lead research and analysis into who they are, what they value, how they behave, what they believe about Affirm and the category, and what could change those beliefs. Use segmentation, surveys, behavioral data, and other analytical approaches to identify the variables that matter most.
• Develop Affirm’s narrative measurement framework. Define the metrics, methodologies, and baselines we use to evaluate narrative performance across audiences, channels, and time horizons. Partner with Analytics, User Research, Marketing, and other teams to strengthen attribution, experimentation, and our understanding of how narrative and reputation contribute to business outcomes.
• Build the team’s intelligence system. Create the tools, dashboards, analytical standards, and shared knowledge base that make audience intelligence and performance data easy to find, interpret, and apply. Help the broader team become more analytically confident over time.
• Own th

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on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $195,000 - $255,000
USA base pay range (all other U.S. states) per year: $173,000 - $213,000

Please note that visa sponsorship is not available for this position.

#LI-Remote

Remote-first with flexibility built in
Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.

Benefits designed for you
Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:

• Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
• Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.

We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.

For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law.

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