Growth Marketing Manager (mid-senior)

The posting, as Age of Learning, Inc. wrote it

Company Overview

Age of Learning® is the leading developer of engaging and effective Pre-K through 2nd grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The company’s research-based curriculum, developed by education experts, includes the award-winning programs ABCmouse®, Adventure Academy®, as well as the adaptive, personalized school solutions, My Math Academy®, My Reading Academy®, and My Reading Academy Español®. Having served over 55 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit AgeofLearning.com.

Summary

The Growth Marketing Team is responsible for identifying and converting new subscribers for Age of Learning’s various award-winning products. We are looking for an experienced and data-driven mid to senior level Growth Marketing Manager to own and scale our paid search, display, and video programs across Google Ads and Microsoft Advertising. This role drives qualified users to our web and app landing pages and manages the full search funnel, from keyword strategy and ad copy to sitelinks and other ad extensions, landing page performance, and conversion. The right candidate pairs deep search platform expertise with strong analytical skills and has experience acquiring users across both browser and mobile app environments. This is an individual contributor role at the manager level. The ideal candidate brings a healthy curiosity, a bias toward testing and analysis, and works well with the other members of the Growth team.

Responsibilities

Search Marketing Expertise

• Own the strategy, execution, and optimization of paid search campaigns on Google Ads and Microsoft (Bing) Advertising, with accountability for budget, efficiency, and subscriber growth goals
• Build and manage keyword architecture, match type strategy, negative keyword lists, and bidding strategies across brand, non-brand, and competitor campaigns
• Write, test, and optimize responsive search ads and ad extensions, including sitelinks, callouts, and structured snippets, to improve click-through and conversion rates
• Identify new opportunities in emerging search features, audiences, and markets, and make channel recommendations to improve performance and ROI
• Conduct competitor and keyword market analysis to inform strategy, and stay current on search platform updates and industry trends
• Plan, launch, and optimize Google Display and YouTube (Google Video) campaigns, including audience targeting, placements, creative formats, and bidding strategies, to drive qualified traffic and subscriber growth
• Partner with Creative to develop display and video ad assets, and test creative, audiences, and formats to improve view-through, click-through, and conversion performance
• Evaluate how display and video work alongside search across the funnel, using attributi

[…]
ncreases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year

• 7 paid days for company-wide year end closure (includes 3 observed paid holidays)

Security Advisory

At Age of Learning, we prioritize a safe recruitment process. Communication will come solely from official Age of Learning email addresses, @aofl.com, or our verified LinkedIn Recruiter accounts — be cautious of deviations. We will never request sensitive personal information during the early application stages. Interviews are conducted via phone, in person, or Zoom — never through messaging apps. Job offers are communicated verbally and followed by written documentation via DocuSign. Any requests for personal information will occur through secure channels only.

An Equal Opportunity Employer

Age of Learning, Inc. (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender expression, age, physical or mental disability, medical condition, pregnancy, veteran or military status, marital status, sexual orientation, gender identity, domestic partner status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances. Age of Learning, Inc. (the “Company”) will consider qualified applicants with criminal histories pursuant to EEOC requirements and state applicable laws, e.g. New York City Fair Chance Act.

Employee/Applicant Privacy Notice

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.