Product Marketer, T:0

The posting, as Airwallex wrote it

ABOUT AIRWALLEX

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.

We're co-headquartered in San Francisco and Singapore, with more than 2,700 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles https://www.airwallex.com/en-us/operating-principles to see it in full.

HOW YOU'LL MAKE IMPACT

Own how T:0 is positioned, understood, and chosen by its customers. You’ll combine customer research, positioning, exceptional writing, product content, launches, SEO, competitive intelligence, sales enablement, pricing and packaging to turn strategy into work customers can see and use. This is a production role as much as a thinking role: you might rewrite the homepage, record a product walkthrough, draft the newsletter, build a competitive one-pager for a live deal, and interview customers in the same week. You’ll work directly with our CEO, Product teams, Chief of Staff, Growth Marketer, and Founding GTM hire.

• Own the ICP and know the customer better than anyone here. Run customer interviews and win/loss conversations continuously, sit in on sales calls, turn what you hear into messaging that lands, and share the learning with Product.
• Own positioning and messaging. Build the core narrative — what T:0 is, why it matters, and why it’s different — plus the frameworks that keep the website, sales deck, launches, and content consistent. Test messaging with real prospects rather than relying on internal debate.
• Write the website. Own the copy on every page while partnering with the Growth Marketer, who owns page builds, tests, and traffic.
• Make product content, including product walkthroughs, explainers, demo videos, and launch assets. Move quickly in-house by default and bring in outside support when work genuinely needs production polish.
• Run product launches. Build a repeatable launch motion covering narrative, assets, internal enablement, timing, and a clear read on whether the launch worked.
• Own the blog and SEO content strategy. Decide what T:0 should rank for, write the briefs, and write the pieces that matter. Growth handles technical SEO and distribution.
• Write the T:0 newsletter. Growth grows the list; you make it worth reading.
• Own competitive intelligence. Know wh

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us over both the legacy tools they've outgrown and the AI wrappers they don't trust. And bookkeeping is just the start: we're building toward a full financial operating system for how companies account, plan, and operate. The team is small, elite, and builder-focused, led by operators with a track record of shipping AI products at scale. We sit inside Airwallex, which means startup speed with a scaled company's infrastructure, distribution, and capital behind us. You'll work directly from real customer pain, own outcomes end to end, and ship fast.

APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com http://airwallex.com email address. Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

EQUAL OPPORTUNITY

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.