Product Marketing Manager

The posting, as Alarm.com wrote it

Product Marketing Manager
Alarm.com — Tysons, VA

Alarm.com is looking for a Product Marketing Manager who can move between product, sales, and market strategy. This is a B2B2C role: you'll develop and execute the go-to-market strategy for Alarm.com products, working across a channel serving both commercial and residential customers. You'll need to understand the market landscape in which our partners and their customers operate, translate complex technology into clear, understandable value, and build the tools that help our sales and partners win.

What You'll Do

• Lead go-to-market strategy and execution for key product lines and new product launches across residential and commercial business units
• Develop product positioning, messaging, and sales enablement assets that clearly communicate differentiated value to partner and end-user audiences
• Serve as the internal advocate for customer and partner needs, gathering feedback from partner-facing and end-user-facing teams to inform product development and roadmap priorities.
• Translate market intelligence, buyer insights, and competitive research into sales tools, executive content, and market-facing materials
• Build and maintain launch assets including market briefs, sales playbooks, competitive analyses, and training materials
• Coordinate across teams on launch timelines, milestone ownership, and delivery dates
• Develop insights from data that shape product and marketing strategy

What You Bring

• 2–4 years of product marketing experience, or marketing experience in a technology-focused role
• Demonstrated ability to craft compelling positioning, messaging, and content
• Comfort working in a B2B2C or channel-driven business model. You understand that your audience isn't always the end user.
• Ability to understand technical product specifications and translate them into meaningful benefits for different audiences
• Strong written and verbal communication skills; you can write for a sales rep and a C-suite executive in the same week
• Genuine interest in IoT, SaaS, and connected technology markets
• Ability to manage projects independently from start to finish
• Bachelor's degree required; focus in business, engineering, or a related field is a plus

Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

WHY WORK FOR ALARM.COM ?

• Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
• Gain well rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multipl

[…]
ation"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies

Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com , please email your company information and standard agreement to RecruitingPartnerships@Alarm.com.
The base salary range of this opportunity is listed below and is determined within a range based on factors including qualifications, location and experience. This allows opportunity for growth and development within the role. The base salary offered is part of a total compensation package.

Base Salary Range
$60,000 — $80,000 USD