Sr Product Marketing Manager

The posting, as Amwell wrote it

Company Description

At Amwell, we’re transforming healthcare for all—powered by technology and inspired by people. Here, your ideas don’t just matter—they drive real change, improving lives on a global scale.

We marry technology and innovation with clinical excellence to provide trusted solutions that solve the healthcare industry’s biggest pain points and are on a mission to enable greater access to more convenient, affordable, and effective care.

We do this through our technology-enabled care platform that is designed to help our clients achieve their digital care ambitions – today and in the future. We offer programs spanning the full care continuum , including urgent, acute and specialty care, behavioral health, and services for the treatment of chronic conditions such as heart and cardiometabolic diseases. Programs are powered by Amwell as well as our growing partner network.

For almost two decades, Amwell has proudly served some of the largest and most sophisticated healthcare organizations in the U.S. and worldwide. Our team is passionate about technology’s role in transforming care delivery and making it more equitable, accessible, efficient, cost-effective and navigable for all.

Brief Overview

As a Senior Product Marketing Manager, you will play a key role in driving commercialization of Amwell’s solutions. This role focuses on executing high-impact go-to-market initiatives, enabling enterprise sales teams, supporting strategic deals and RFP responses, and translating complex product capabilities into differentiated, outcome-driven messaging.

This role is ideal for an experienced product marketer who can operate independently, thrive in a fast-paced environment, and partner closely with Product, Sales, and Marketing leaders to deliver measurable commercial impact.

Core Responsibilities

Commercial Leadership

• Develop and refine platform positioning that differentiates solutions in the payer market
• Define go-to-market strategy including target segments, launch sequencing, and success metrics
• Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success
• Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment
• Develop thought leadership for payer market trends
• Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization.

Sales, RFP & Field Enablement

• Develop launch messaging, sales tools, and enablement materials aligned with established positioning
• Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning
• Develop executive-ready materials for strategic opportunities and client presentations
• Maintain reusable messaging frameworks that accelerate RFP response development
• Develop payer-facing sales materials and supporting resources that help health plan clients communicate program value

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hiring process about the specific salary range based on the above factors listed.

Fraud Prevention Notice

As part of Amwell's commitment to maintaining a secure and trusted hiring process, Amwell uses fraud detection capabilities within its hiring platform to help identify potentially suspicious, fraudulent, or unauthorized activity during the recruitment process.

These tools are designed to help protect candidates, Amwell, and the integrity of the hiring process by identifying indicators that may be associated with impersonation, account misuse, or other forms of recruiting fraud. Information generated through fraud detection is reviewed by authorized personnel and is not used as the sole basis for hiring decisions.

Personal information collected or processed in connection with fraud detection will be handled in accordance with applicable data protection laws and Amwell's Applicant Privacy Notice.

Identity Verification Notice

As part of Amwell's commitment to maintaining a secure and trusted hiring process, candidates for this role are required to complete an identity verification step through Greenhouse Identity Verification powered by CLEAR during the interview process.

Identity verification is used solely to confirm a candidate's identity and help prevent fraud and impersonation within the hiring process. It is not a background check and does not independently determine hiring decisions.

Because this role has been designated as requiring identity verification, completion of the verification process is a condition of continuing in the recruitment process. Candidates who do not complete the identity verification process will not be eligible to advance to subsequent stages of consideration for this role.

Personal information collected as part of the identity verification process will be handled in accordance with applicable privacy laws and Amwell's Applicant Privacy Notice.

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