Senior Product Marketing Manager

The posting, as Appfire wrote it

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We’re a team of 800+ employees, working remotely across 28 countries. Our flagship products include: JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.

Here you can read some of our customer stories: https://appfire.com/resources/resource-library/customer-stories

Senior Product Marketing Manager

The Role

Appfire is looking for a Senior Product Marketing Manager who can turn customer problems, product capabilities, and market opportunities into compelling go-to-market strategies that drive measurable business results.

This is a highly cross-functional and hands-on role. You will own positioning, messaging, go-to-market strategy, product launches, sales enablement, and full-funnel content for a portfolio of B2B SaaS products.

A critical part of this role is translating product strategy into top-, middle-, and bottom-of-funnel marketing programs and content that generate demand, educate prospects, accelerate buying decisions, and create expansion opportunities with existing Appfire customers and app users. You should be equally comfortable developing the strategic narrative for a new SaaS product and turning that narrative into the campaigns, assets, sales plays, and customer journeys needed to take it to market.

You will work closely with Product, Demand Generation, Sales, Customer Success, Channel/Partners, Content, and other Marketing teams to connect product strategy to customer needs and revenue opportunities.

What You'll Own

Positioning, Messaging & Market Strategy

• Develop differentiated positioning, messaging, value propositions, and market narratives grounded in customer needs, competitive dynamics, and product capabilities.
• Translate complex SaaS products and technical capabilities into clear, compelling stories for business, technical, and executive audiences.
• Define and continuously refine ideal customer profiles, personas, use cases, buying triggers, pain points, and customer journeys using customer research, competitive intelligence, win/loss insights, product usage signals, Sales feedback, and market data.
• Navigate a complex, multi-product portfolio with overlapping personas, use cases, and customer needs, creating clear product, solution, and portfolio-level positioning that helps customers understand how individual offerings fit together.
• Identify opportunities to move beyond product-by-product marketing by connecting related products to broader customer problems, workflows, and solution narratives—while maintaining clear differentiation between offerings.
• Build messaging frameworks that can be consistently activated across campaigns, digital experiences, sales conversations, partner motions, and customer communications, ensu

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Insurance, Voluntary Life, Critical Illness, Accident, Long-Term Disability, and access to an Employee Assistance Program.

• Grow with Appfire University — our custom, on-demand learning platform designed to support your continuous development.
• Every employee receives 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.
• Employees can take advantage of Flexible Spending Accounts (FSA). They also receive a monthly stipend to support their remote-work setup, along with an Amazon account for ordering necessary equipment and peripherals. Through our benefits provider, employees are additionally eligible for fitness and wellness reimbursements.
• Appfire offers a competitive 401(k) plan with a company-matching component to help employees build long-term financial security.
• The role is fully from within the US, with the option to work from our offices in Boston, Burlington, or New York if you prefer an on-site setting or simply enjoy stopping by the office from time to time.

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards .

Equal Employer Opportunity (EEO)

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.