Events Marketing Manager, Growth

The posting, as Arca wrote it

The ’80s are calling and its not to Gen X.

Shopping malls – once the mainstay of teens during the 1980s and 1990s – are enjoying a resurgence. And it's thanks to Gen Z https://www.usatoday.com/story/money/2026/03/04/gen-z-millennials-drinking-less-alcohol-working-out-more/88864868007/ shoppers who are craving in-person and social outlets over online shopping conveniences.

-USA Today https://www.usatoday.com/story/money/2026/03/26/gen-z-retail-shopping-malls-resurgence/89233505007/, 3/26/2026.

People are getting fed up with online interactions and want to go back to cool, interesting interactions with real humans in real-life!

Arca is looking for an exceptional events marketing manager who can help us bring those events to life across design, implementation, and scale.

THE ROLE

You’ll build and own Arca’s event marketing program. This is a senior individual contributor role on our Growth Marketing team for someone who builds events as a system: one that fills the right rooms, gives attendees an experience they can’t get anywhere else, and turns attendance into meetings with our advisors and a sustainable pipeline.

Seminars are our first proof point. Our advisors began hosting educational seminars this fall, and early results are strong. We want to reach a pace of 100 seminars per year by the end of 2027, while growing into webinars, new prospect event formats, and client appreciation experiences. You’ll turn an early, advisor-led effort into a repeatable program that scales across offices without losing what makes it work.

You’ll report to our Head of Growth and work closely with advisors, operations, compliance, growth engineering, and our seminar marketing partner. You’ll have real ownership, budget responsibility, pipeline targets, and the autonomy to decide what we run, where, and why. Expect about 25–50% travel to events, venues, and offices.

WHAT YOU’LL DO

SCALE THE SEMINAR PROGRAM

• Own the seminar calendar across offices and advisors: geography, ZIP-code targeting, topics, venues, timing, and spacing between events.
• Manage our seminar marketing partner end-to-end, and hold them accountable for audience quality, invitation accuracy, registration, and confirmations. Evaluate alternatives, and decide what functions we should eventually bring in-house.
• Work with our advisors to build and improve the playbook: materials, room setup, presenter prep, booking meetings in the room, and attendee follow-up.
• Coach advisors as presenters, and make every event better than the last.

EXPAND BEYOND SEMINARS

• Test and expand webinars for audiences outside our office footprints.
• Lead reinvestment in a client appreciation program with small, selective experiences that make clients feel cherished, and give them a natural way to bring a friend.
• Pilot new prospecting concepts with advisors and offices, such as hosted dinners, community events, and events with referring partners and centers of influence like e

[…]
alth management, insurance, estate planning, or other financial services.

• Marketing to affluent audiences approaching or in retirement.
• Experience in a regulated marketing environment, especially with direct mail.

WHY THIS ROLE MATTERS

Wealth management runs on trust, and trust is still built in person. For many families, an Arca event is the first time they meet us, and it sets the expectation for everything that follows.

Our seminars have already shown they can bring the right people into a room and start real conversations with our advisors. This role exists to turn an early, advisor-led effort into a repeatable program that scales across offices without losing what makes it work.

WHAT KIND OF PERSON THRIVES HERE

You’re excited by ownership, ambiguity, and building things that matter.

• You hold a high bar because of what’s at stake. This is people’s real money: their retirement, their savings, and the plans they have for their families, in a highly regulated industry. “Good enough” means something different here.
• You’re AI-pilled and at home with engineers. About 80% of Arca is technical, and AI runs through how we work, marketing included. You use AI tools every day, you’d rather build your own event dashboard or first-draft a run-of-show with AI than wait in a queue, and you can talk to engineers in their language.
• You’d rather build than inherit. We just came out of stealth, and much of how Arca goes to market is being decided now. You’re comfortable making calls with incomplete information, putting a point of view on the table, and changing it when the evidence says so.
• You’re someone people actually want to be in the room with. This is a small, tight-knit team that does its best work together, whether you’re in Flatiron, on the road at an event, or with us for a week each month. Kind, direct, and low-ego, you can give candid feedback without being an asshole, and you’re energized by this environment, not just tolerant of it.