Product Marketing Manager, Growth

The posting, as Arca wrote it

“If I had asked people what they wanted, they would have said faster horses.”

• Henry Ford… Or possibly cruise ship designer John McNeece musing about Ford’s customers for a 1999 article published in “The Cruise Industry News Quarterly.”

Either way, the idea is entirely valid. Prospects and customers can have a really great understanding of their pain points (we’re going too slow) without being able to imagine a perfect solution (this horse should go much faster).

Arca is hiring our first Product Marketing Manager to help solve these critical problems: deeply understanding our clients, communicating our solutions, and building a brand that resonates.

THE ROLE

You’ll shape how people understand Arca and why they choose us. This is an individual contributor role on our Growth Marketing team for someone who can turn deep customer understanding into clear segmentation, sharp positioning, and messaging that works everywhere a prospect or client meets us: an ad, a nurture email, a seminar, an advisor’s proposal, or a friend’s recommendation.

Most of the role is core product marketing: segmentation, personas, positioning, competitive context, advisor enablement, and launches. You’ll also work on customer marketing: helping our clients’ experiences become the stories, testimonials, reviews, and referrals that bring the next client to us. You’ll report to our Head of Growth and work closely with advisors, our product and engineering teams, design, and compliance.

WHAT YOU’LL DO

DEFINE WHO WE SERVE AND WHY THEY CHOOSE US

• Develop and maintain Arca’s segmentation and persona model, covering life stage, financial situation, and the moments that bring someone to an advisor, such as retirement, a liquidity event, or the sale of a business.
• Build positioning and messaging by segment, grounded in pain points, buying cycles, and competitive context.
• Make the value of advice tangible. Help prospects see what a fee-only fiduciary does across investments, taxes, estate, and planning, beyond portfolio returns.
• Maintain a thorough view of the competitive landscape, including direct and non-traditional competitors.

EQUIP OUR ADVISORS

• Build, review, and supplement the materials advisors use with prospects: pitch narratives, proposal frameworks, one-pagers, objection handling, and competitive guides.
• Spend time with advisors, listen to client conversations, and bring what you learn back into our positioning, marketing, and product plans.

TURN CLIENT EXPERIENCES INTO GROWTH

• Build and run Arca’s client story, testimonial, and review programs, in close partnership with advisors and compliance.
• Steer the system that makes referrals easy for clients and advisors. Advisors maintain great relationships with our clients; we want to make referrals simple and natural.
• Provide input on client appreciation and client events.

SHAPE THE CLIENT JOURNEY

• Partner with our product and engineering teams on the messaging acros

[…]
d, or experience shaping a company’s brand identity.

• Customer marketing experience: testimonials, reviews, case studies, or referral programs.

WHY THIS ROLE MATTERS

People don’t choose a financial advisor the way they choose most products. They take their time, ask people they trust, and want to feel confident before handing over the savings of a lifetime. How clearly we explain who we are, and how credibly our clients speak for us, decides whether they ever want to have a first conversation.

Arca grows through paid channels, seminars, referrals, and advisor relationships. Each of those depends on knowing exactly who we serve and what we say to them. This role builds that foundation, and the rest of marketing builds on it.

WHAT KIND OF PERSON THRIVES HERE

You’re excited by ownership, ambiguity, and building things that matter.

• You hold a high bar because of what’s at stake. This is people’s real money: their retirement, their savings, and the plans they have for their families, in a highly regulated industry. “Good enough” means something different here.
• You’re AI-pilled and at home with engineers. About 80% of Arca is technical, and AI runs through how we work, marketing included. You use AI tools every day, you’d rather build a prototype or analyze a stack of call transcripts yourself than wait in a queue, and you can talk to engineers in their language.
• You want to build. We just came out of stealth, and much of how Arca goes to market is being decided right now. You’re comfortable making calls with incomplete information, putting a point of view on the table, and changing it when the evidence says so.
• You’re someone people actually want to be in the room with. This is a small, tight-knit team that does its best work together, whether you’re in Flatiron every day or for a week each month. Kind, direct, and low-ego, you can give candid feedback without being a jerk, and you’re energized by this environment, not just tolerant of it.